11 Marketing Secrets for Successful Lead Generation and Sales to the Super Wealthy
Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from traditional business-to-business marketing or general consumer lead-gen marketing. Why? Because the accredited investor requires important and unique marketing and advertising tactics. An “accredited investor” is defined as one of the [...]
6 Direct Mail Coronavirus Trends
Direct mail delivery has mostly returned to normal … with a few minor problems. Mailers in March, April, and May experienced major delays. But mostly those have been resolved, with the exception of a couple of new pandemic and protest hotspots. For those who continued mailing, and who are mailing [...]
Recovery Audit
The economic recovery is underway. In some states, like Florida, Arkansas, Oklahoma, and Tennessee … it’s on steroids as the states open up. In states with tight regulations still in place, like New York, California, New Jersey, and Illinois … it’s slow and anemic. Regardless, it has started. Are you [...]
FreedomFest 2020: Catch the Vision
Please join me at my favorite conference. It will have many Direct Marketing Update subscribers, business owners, and entrepreneurs there, as well as more than 200 speakers, hundreds of workshops along with authors, films, politicians, and more. It’s called FreedomFest. It is scheduled for July 13 – 17, 2020 in [...]
Recession Marketing: When Your Prospect Isn’t Listening, Use Disruptive Marketing to Boost Your Sales
You could have the best product or service in the existence, but during times of crisis, noise … worry … and fear have your prospect distracted. They may not be listening or even caring. That’s when your marketing must become disruptive. It’s what we did for a business-to-business company looking [...]
11 Marketing Secrets for Successful Lead Generation and Sales to the Super Wealthy
Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from [...]
6 Direct Mail Coronavirus Trends
Direct mail delivery has mostly returned to normal … with a few minor problems. Mailers in March, April, and May [...]
Recovery Audit
The economic recovery is underway. In some states, like Florida, Arkansas, Oklahoma, and Tennessee … it’s on steroids as the [...]
FreedomFest 2020: Catch the Vision
Please join me at my favorite conference. It will have many Direct Marketing Update subscribers, business owners, and entrepreneurs there, [...]
Recession Marketing: When Your Prospect Isn’t Listening, Use Disruptive Marketing to Boost Your Sales
You could have the best product or service in the existence, but during times of crisis, noise … worry … [...]