7 Urgent Marketing Strategies Update for the Hurricane Devastation
The worst of Hurricanes Irma and Harvey are now over, but major marketing disruptions continue. We issued a Special Alert about what to do when Hurricane Harvey hit the Southwest. Now our prayers … and marketing strategy recommendations … extend to Florida and states up north such as Georgia. Every [...]
7 Critical and Overlooked Techniques to Boost Your Response
Here are some tried-and-tested direct response copy techniques that I require of my copywriters to use in almost every marketing campaign. Check the copy in your latest direct mail piece, landing page, ad or email against this list to make sure your copy is making your marketing work as hard [...]
Turn Your Customer Prospect and Inactive List Into a Money Machine
If you’re not selectively renting your postal and email lists, you’re potentially missing out on thousands of additional dollars in list rental income. For example, I wrote one list owner a check for over $200,000 in the last 12 months. My list management company, InfoMat, more than quadrupled one client’s [...]
Bings New Targeting Tools Capture Buyer-Intent Customers
Bing Ads has launched two important audience targeting features that let marketers connect with buyer-intent customers. One feature is the in-market audience. The other feature is for custom audiences. Bing’s in-market audiences let marketers target prospects who appear likely to be on the verge of making a purchase. Its custom [...]
Breakthrough: Marketing Profits … Let Me Explain How It Works [Video]
One of the most powerful and disruptive forces in marketing today is utilizing a multi-channel and integrated marketing campaign. Let’s take a new product launch that demanded a 16-step process to achieve its breakthrough success. You can watch my video review by CLICKING HERE. Here are the video highlights: A [...]
7 Urgent Marketing Strategies Update for the Hurricane Devastation
The worst of Hurricanes Irma and Harvey are now over, but major marketing disruptions continue. We issued a Special Alert [...]
7 Critical and Overlooked Techniques to Boost Your Response
Here are some tried-and-tested direct response copy techniques that I require of my copywriters to use in almost every marketing [...]
Turn Your Customer Prospect and Inactive List Into a Money Machine
If you’re not selectively renting your postal and email lists, you’re potentially missing out on thousands of additional dollars in [...]
Bings New Targeting Tools Capture Buyer-Intent Customers
Bing Ads has launched two important audience targeting features that let marketers connect with buyer-intent customers. One feature is the [...]
Breakthrough: Marketing Profits … Let Me Explain How It Works [Video]
One of the most powerful and disruptive forces in marketing today is utilizing a multi-channel and integrated marketing campaign. Let’s [...]