Cart Abandonment 4 Step Action Plan: How Much Are You Losing? [Video Briefing]
What is your Cart Abandonment rate of your shopping cart? I bet it’s a lot more than you think. The average rate is 69% based on 200 eCommerce sites. Some of you may see less. Some more. But it’s too much! Here are four actions steps to take to increase [...]
Multi-Channel Integrated Breakthrough Results: 10 Secrets to winning the “Best Investment Online” Campaign Award of the Year
Hundreds of companies are involved in investment marketing, but not all companies know how to reach a targeted audience of investors with a marketing campaign that gets results. With over 30 years of marketing to investors, I know what gets incredible response...and what falls flat. The key to an effective, [...]
Web Response boosting strategy: Don’t take shortcuts around this Success Secret
Many marketers who are diligent about testing headlines in their emails, direct mail or online ads often forget that testing is just as important on their landing page or website. Your headline helps determine your success, boosts your web response and it’s your first chance to start making a sale [...]
Copy tip: 3 Secrets to a Money-Making Headline
Is your headline really doing its job? Does it command attention and keep your prospect reading? Does it promise valuable information or offer an irresistible solution? But most of all, does it help turn browsers into buyers? It should. Here are 3 secrets to writing an attention-grabbing headline that will [...]
Testing Corner: Do quotation marks add power?
I’m a longtime proponent of setting quotation marks around your headline. Why? They grab attention. They can add credibility and a newsy feel. They make the reader wonder who’s saying this and why. Best of all, they increase response, according to years of testing. But exactly where you place the [...]
Cart Abandonment 4 Step Action Plan: How Much Are You Losing? [Video Briefing]
What is your Cart Abandonment rate of your shopping cart? I bet it’s a lot more than you think. The [...]
Multi-Channel Integrated Breakthrough Results: 10 Secrets to winning the “Best Investment Online” Campaign Award of the Year
Hundreds of companies are involved in investment marketing, but not all companies know how to reach a targeted audience of [...]
Web Response boosting strategy: Don’t take shortcuts around this Success Secret
Many marketers who are diligent about testing headlines in their emails, direct mail or online ads often forget that testing [...]
Copy tip: 3 Secrets to a Money-Making Headline
Is your headline really doing its job? Does it command attention and keep your prospect reading? Does it promise valuable [...]
Testing Corner: Do quotation marks add power?
I’m a longtime proponent of setting quotation marks around your headline. Why? They grab attention. They can add credibility and [...]