Testing Corner: Which Email Subject Line Grabbed the Most Clicks?
When it comes to email marketing, here’s my golden rule: If at first you don’t succeed…test, test again. Let’s go back a few years to a test that can give us guidance today. Just after the federal government announced a $700 billion bailout, I created an email campaign for a [...]
Historic Online Sales Explosion: What You Should Know
Across America, sales spiked. For my clients, a historic response was experienced. Online sales hit a historical high on Cyber Monday 2017- the Monday after Thanksgiving. Here’s a breakdown of sales from the holiday weekend: From Thanksgiving and Black Friday… Thanksgiving Day brought in $2.87 billion. Black Friday brought in [...]
Toll-Free Numbers: Something New
For clients, I love 1-800 #’s. For many of my clients, I’ll use a special 800 #. For example: 1-800-FLOWERS. Government, not the free market has allocated these numbers. The numbers have been distributed to companies on a first-come, first-serve basis. And whenever government is involved, then so is unfairness [...]
FREE Webinar- 28 New and Surprising Trends for Marketing Products and Services in 2018
Are you a president or marketing director? Have you tried multiple marketing strategies…with little success? Are you looking for powerful new ways to maximize return on your marketing investment? If you answered “yes” to any or all of these questions…and you want to dramatically boost response - and profits- in [...]
Unnecessary Losses: How to Stop Shopping Cart Abandonment [video]
What is your Cart Abandonment rate of your shopping cart? I bet it’s a lot more than you think. The average rate is 69% based on 200 eCommerce sites. Some of you may see less. Some more. But it’s too much! Here are 3 actions steps to take to increase [...]
Testing Corner: Which Email Subject Line Grabbed the Most Clicks?
When it comes to email marketing, here’s my golden rule: If at first you don’t succeed…test, test again. Let’s go [...]
Historic Online Sales Explosion: What You Should Know
Across America, sales spiked. For my clients, a historic response was experienced. Online sales hit a historical high on Cyber [...]
Toll-Free Numbers: Something New
For clients, I love 1-800 #’s. For many of my clients, I’ll use a special 800 #. For example: 1-800-FLOWERS. [...]
FREE Webinar- 28 New and Surprising Trends for Marketing Products and Services in 2018
Are you a president or marketing director? Have you tried multiple marketing strategies…with little success? Are you looking for powerful [...]
Unnecessary Losses: How to Stop Shopping Cart Abandonment [video]
What is your Cart Abandonment rate of your shopping cart? I bet it’s a lot more than you think. The [...]