Powerful Online Strategy to Dramatically Supercharge Your Response
To dramatically increase your leads and sales one of the powerful techniques we use for clients is called a “custom list.” What is a “custom list”? A custom list targets a very specific audience of prospects and/or customers that are far more likely to respond to your advertising [...]
5 Outer Envelope Little-Known Direct Mail Techniques Guaranteed to Get Your Message Opened and Read
Let me tell you what your ad agency doesn’t know….how to maximize the opening of an envelope. There are 5 outer envelope “rules” you should follow to overcome your direct mail piece’s first and often toughest marketing obstacle: making sure that your outer envelope supports and accentuates your message rather [...]
Copy Tip: The Power of Affirmation
Most people who say they want advice, help or your product…really don’t. Deep down, they want affirmation. They want you to say, “What you’ve done is brilliant!” “What you are going to do is wonderful.” “What you’re buying is such a great decision.” The last thing they want is copy [...]
Testing Corner: Specifics Drive Up Readership
Recently, a daily email newsletter for active private investors ran the following two identical headlines as an A/B split to its 500,000 subscribers: Headline #1: Hurricane Impact on Oil Markets Headline #2: How Natural Disasters Impact Oil Future’s Prices Although the body text was identical in both cases, [...]
Attention Alternative Health Marketers: 18 Amazing New Trends
If you’re an alternative health marketer… And you want to break free from depending on retail distribution… Join us on Thursday, October 5th at 11:00 a.m. (PST) to watch a free, no-obligation webinar “18 Amazing New Trends for Alternative Health Marketers.” In just 60 minutes, you’ll discover secrets and tactics [...]
Powerful Online Strategy to Dramatically Supercharge Your Response
To dramatically increase your leads and sales one of the powerful techniques we use for clients is called a “custom [...]
5 Outer Envelope Little-Known Direct Mail Techniques Guaranteed to Get Your Message Opened and Read
Let me tell you what your ad agency doesn’t know….how to maximize the opening of an envelope. There are [...]
Copy Tip: The Power of Affirmation
Most people who say they want advice, help or your product…really don’t. Deep down, they want affirmation. They want you [...]
Testing Corner: Specifics Drive Up Readership
Recently, a daily email newsletter for active private investors ran the following two identical headlines as an A/B split to [...]
Attention Alternative Health Marketers: 18 Amazing New Trends
If you’re an alternative health marketer… And you want to break free from depending on retail distribution… Join us on [...]