Direct Mail Success: Follow the Proven 40/40/20 Rule to Get the Profitable Results You Want
Direct mail is full of rules. Follow them and you’ll profit. Break them and you’ll depress response. These rules aren’t arbitrary—they’re based on years of multiple and thorough testing. Simply put, the 40/40/20 Rule is: 40% of your direct mail success depends on choosing the right mailing list. Another 40% [...]
Millennial Job Interview [video]
I have an ad agency. I hire millennials. Sadly, I think you’ll agree that this short, funny video is all too true for too many millennials. (if video doesn't load, try refreshing the page) A Millennial job interview from @TheDanielBrea on Vimeo. To read the rest of this week's articles... [...]
Christmas Greeting from Craig Huey [video]
We have so much to be thankful for...and a lot to be joyful for! This Christmas my staff and I are wishing you a very Merry Christmas and Happy Hanukkah. (If video does not display, try hitting refresh). To read the rest of this week's articles... Historic Online Sales Explosion: [...]
14 Surprising Steps to Powerful Facebook Response
Facebook can give you great response and profits. It can also be a huge disappointment. But when used correctly, Facebook can be one of the most powerful ways to reach potential customers, expand your reach, and boost response and profits. In order to maximize your efforts in Facebook, use the [...]
The Amazing Power of Bullets: How They Can Dramatically Increase Your Readership, Response, and Results
One of the keys to successful marketing and advertising is understanding the art of creating a bullet. Bullets are sizzling, mouthwatering, irresistible enticements to continue to read or to take action. Bullets can dramatically increase your response and profitability. Most traditional copywriters, editorial writers, and journalists do not understand how [...]
Direct Mail Success: Follow the Proven 40/40/20 Rule to Get the Profitable Results You Want
Direct mail is full of rules. Follow them and you’ll profit. Break them and you’ll depress response. These rules aren’t [...]
Millennial Job Interview [video]
I have an ad agency. I hire millennials. Sadly, I think you’ll agree that this short, funny video is all [...]
Christmas Greeting from Craig Huey [video]
We have so much to be thankful for...and a lot to be joyful for! This Christmas my staff and I [...]
14 Surprising Steps to Powerful Facebook Response
Facebook can give you great response and profits. It can also be a huge disappointment. But when used correctly, Facebook [...]
The Amazing Power of Bullets: How They Can Dramatically Increase Your Readership, Response, and Results
One of the keys to successful marketing and advertising is understanding the art of creating a bullet. Bullets are sizzling, [...]