Web Strategy: 7 Keys to Greater Response [video]
What makes a landing page that creates response and profits? They opened your mail (email or print) or clicked your Facebook ad, and now…instead of being intrigued…they’re bored stiff or confused—or just annoyed. And then they’re gone. Whether you spend thousands of dollars for a remarkable direct mail package or [...]
Copy Tip: Using Superlatives Wisely
Superlatives can be counterproductive to your direct marketing campaign. For example, when creating copy for the outside of an envelope, don’t say, “Our product is the best in the industry.” Raving about your product with an ‘est’ word without backing it up with facts will damage your response, and you [...]
Testing Corner: Death of Direct Mail Challenge
I thought I’d share one of the tests we just did for ourselves to generate more leads. I’d usually present a marketing test from a client. But I felt this was a great test so that you can see powerful results that work for us as well as our [...]
Attention Alternative Health Marketers: 22 Amazing New Trends
If you’re an alternative health marketer… And you want to break free from depending on retail distribution… Join us tomorrow, Thursday, October 5th at 11:00 a.m. (PST) to watch a free, no-obligation webinar “22 Amazing New Advertising and Marketing Trends for Alternative Health Marketers.” In just 60 minutes, you’ll discover secrets [...]
Direct Response Copy in Your Marketing is Critically Important- Anything Else Will Depress Response
I just finished several successful campaigns that generated powerful, above-average responses. Why so successful? One of the most important keys is the powerful use of direct response copy. Good direct response copy is easy to recognize. Not because it wins an ADDY® or a Clio Award for the agency. But [...]
Web Strategy: 7 Keys to Greater Response [video]
What makes a landing page that creates response and profits? They opened your mail (email or print) or clicked your [...]
Copy Tip: Using Superlatives Wisely
Superlatives can be counterproductive to your direct marketing campaign. For example, when creating copy for the outside of an envelope, [...]
Testing Corner: Death of Direct Mail Challenge
I thought I’d share one of the tests we just did for ourselves to generate more leads. I’d usually [...]
Attention Alternative Health Marketers: 22 Amazing New Trends
If you’re an alternative health marketer… And you want to break free from depending on retail distribution… Join us tomorrow, Thursday, [...]
Direct Response Copy in Your Marketing is Critically Important- Anything Else Will Depress Response
I just finished several successful campaigns that generated powerful, above-average responses. Why so successful? One of the most important keys [...]