Blunder Alert: Comparison Advertising
If you're a market leader, it is a major blunder to use comparisons or include competitive products or services in your advertising. You never want to use competitive advertising online or in print. Don't give your competition any publicity. But if you're not the market leader, in order for you [...]
Are You Prepared for January's Marketing Bump?
We're preparing all the marketing materials for new clients and current clients for the January marketing period. As you know, the best time of the year for direct mail banner ads, Facebook ads, pre-rolls, and any type of marketing, is January. There's a huge seasonality bump after the holidays, giving [...]
22 Amazing New Advertising and Marketing Trends for Alternative Health Marketers (Replay)
In case you missed "22 Amazing New Advertising and Marketing Trends for Alternative Health Marketers," you can still watch a replay of this free, no obligation webinar here. Don't miss the opportunity to discover secrets and tactics you can use to flood your company with new customers. Here’s just a [...]
Last Chance to Meet at the DMA
Last chance to meet me at the DMA New Orleans. I'll be leaving the DMA Conference soon...on to Charlottesville, Virginia, then Washington D.C. Call Marcel if you'd like to meet at 310-212-5727 or email her at [email protected].
18 Catalog Rules to Supercharged, Profitable Marketing
Catalog marketing presents tremendous profit opportunities right now. In fact, huge growth and new launches in both B2B and consumer catalog sectors are creating soaring profits for catalog marketing. If you sell multiple products, catalogs are an unbeatable way to increase profitability. One reason is because they act as a [...]
Blunder Alert: Comparison Advertising
If you're a market leader, it is a major blunder to use comparisons or include competitive products or services in [...]
Are You Prepared for January's Marketing Bump?
We're preparing all the marketing materials for new clients and current clients for the January marketing period. As you know, [...]
22 Amazing New Advertising and Marketing Trends for Alternative Health Marketers (Replay)
In case you missed "22 Amazing New Advertising and Marketing Trends for Alternative Health Marketers," you can still watch a [...]
Last Chance to Meet at the DMA
Last chance to meet me at the DMA New Orleans. I'll be leaving the DMA Conference soon...on to Charlottesville, Virginia, [...]
18 Catalog Rules to Supercharged, Profitable Marketing
Catalog marketing presents tremendous profit opportunities right now. In fact, huge growth and new launches in both B2B and consumer [...]