Copy Tip: Presenting Information – in Charts and Graphs – is Absolutely Essential
Strong copy is unstoppable with supporting graphics. In today’s culture, people have less time and less patience. They will read something if it’s interesting, but they like their information summarized and illustrated graphically, and that can make a big difference in response. In this environment, simple, visual displays of information [...]
Testing Corner: Commonly Used Call to Action (CTA) Put to the Test—an 87.5% Difference!
Avoid the fear-factor when prompting your prospects to buy… It’s common to finish a survey or shopping cart information-gathering field with a “Submit” button using the word “Submit.” It’s used ubiquitously and many would assume that’s because it works. So let’s put it to the test. In this A/B [...]
The Top 17 for 2017
Here are the top 17 Direct Marketing Update articles from this year. These are the articles that you must read.... These are the ones that were the most controversial. They got the most comments, forwards, and shares. They were the 2017 all-stars. You won’t want to miss these! 7 Keys [...]
2018 Las Vegas MoneyShow Speaker/Exhibitor Success Guide
At the Las Vegas MoneyShow, you'll have the opportunity to.. see multi-million dollar success stories ... learn powerful new strategies ... and connect with superstars in investment. This is your chance to make dozens of connections in the investment world...and get the attention of valuable new prospects. Read the following [...]
Reinventing Your Marketing for 2018 [video]
It’s time to re-examine all of your marketing for 2018: Changing your positioning/branding Updating any reference to 2017 Examine the ROI of each marketing channel See if there are new things you should be doing That’s why Caleb and I just completed our “29 New and Surprising Trends for Marketing [...]
Copy Tip: Presenting Information – in Charts and Graphs – is Absolutely Essential
Strong copy is unstoppable with supporting graphics. In today’s culture, people have less time and less patience. They will read [...]
Testing Corner: Commonly Used Call to Action (CTA) Put to the Test—an 87.5% Difference!
Avoid the fear-factor when prompting your prospects to buy… It’s common to finish a survey or shopping cart information-gathering field [...]
The Top 17 for 2017
Here are the top 17 Direct Marketing Update articles from this year. These are the articles that you must read.... [...]
2018 Las Vegas MoneyShow Speaker/Exhibitor Success Guide
At the Las Vegas MoneyShow, you'll have the opportunity to.. see multi-million dollar success stories ... learn powerful new strategies [...]
Reinventing Your Marketing for 2018 [video]
It’s time to re-examine all of your marketing for 2018: Changing your positioning/branding Updating any reference to 2017 Examine the [...]