Post-it Notes: Lift Your Direct Mail Response by 15%-30%
Back in the 1990's, I experimented with putting yellow post-it notes on the outer envelope of my clients' direct marketing campaigns. In those tests, we saw a 12% to 30% increase in response. The post-it note was effective for both consumer and business-to-business mailings. However, this direct marketing technique was [...]
“Marketing and the 2016 Election: Things to Come”–Please Join Me (Webinar)
Election 2016 was surprising … and shocking. How did Trump win the election? And how do the liberal Democrats plan to win in the 2018 Election? What must conservatives do to win in 2018 … even in liberal states like California? I’d like to invite you to a very special [...]
Consumer Trends: Mobile v. Paper Coupons
Which is better: mobile or paper coupons? The number of U.S. mobile coupons is expected to increase by 10.2% to a total 123 million this year. A modest degree of growth is expected in the next three years after that. Coupons: print v. mobile (Credit: Mobile Marketing Watch) [...]
Power Tips: Marketing Secrets of Some of the Most Successful B2B Modeling Campaigns
You can learn a lot about what to do—or what you are not doing now but should be doing—by looking over success stories. My agency, Creative Direct Marketing Group, has won over 79 marketing awards because of our successful campaigns. The Business Marketing Association, the DMA, and the Internet Advertising [...]
The Most Effective Ways to End an Email–And Get High Response
Everything in your email can increase or depress response. Including how you end your email. In a recent study, marketers looked at the different sign-offs available and the response rates each received. The three most common closing messages were: Thanks Regards Cheers The sign-off that received the highest response in [...]
Post-it Notes: Lift Your Direct Mail Response by 15%-30%
Back in the 1990's, I experimented with putting yellow post-it notes on the outer envelope of my clients' direct marketing [...]
“Marketing and the 2016 Election: Things to Come”–Please Join Me (Webinar)
Election 2016 was surprising … and shocking. How did Trump win the election? And how do the liberal Democrats plan [...]
Consumer Trends: Mobile v. Paper Coupons
Which is better: mobile or paper coupons? The number of U.S. mobile coupons is expected to increase by 10.2% to [...]
Power Tips: Marketing Secrets of Some of the Most Successful B2B Modeling Campaigns
You can learn a lot about what to do—or what you are not doing now but should be doing—by looking [...]
The Most Effective Ways to End an Email–And Get High Response
Everything in your email can increase or depress response. Including how you end your email. In a recent study, marketers [...]