Direct Mail Breakthroughs: Magalogs! (Video)
Magalogs It looks like a magazine. It feels like a magazine. It’s filled with articles, graphs, and data for casual reading. But’s it an excellent, powerful direct marketing sales piece. It’s called a magalog. Direct response copy appears throughout, getting your prospect not only interested, but ready to response and [...]
Generating New Clients By Bypassing Retail: How Metagenics and Blue Shield Created New Profits and Sales
Selling only by retail is dangerous to your bottom line. You miss out on so many prospects and lose potential sales. To expand its client base, Metagenics wanted to break out of relying on retail sales and go directly to potential buyers. That’s where my company CDMG helped create a [...]
Direct Mail Response Booster: Your P.S.
Almost every direct mail piece has a post script (P.S.). But most are done wrong … and do not have the powerful impact on direct response and profit that a properly written P.S. can have. And everyone who knows direct marketing rules agrees. But most experts do a P.S. wrong. [...]
Copy Tip of the Week: Information, Not Hype, Can Lead to a Better Response
Online and Offline direct response copy must be relevant Here are several things to think about when creating your direct response copy: Your prospects aren’t looking for hype … they are looking for answers to the problems that keep them up at night. What are their biggest frustrations, headaches, obstacles? [...]
Testing Corner: Long Subject Lines
In direct marketing, it’s wise to avoid long subject lines. But sometimes they work! Check out this test below. Subject lines can be too long ... or can they? Which of these two subject lines got the best response? How many stock picks made 22.92% when the S [...]
Direct Mail Breakthroughs: Magalogs! (Video)
Magalogs It looks like a magazine. It feels like a magazine. It’s filled with articles, graphs, and data for casual [...]
Generating New Clients By Bypassing Retail: How Metagenics and Blue Shield Created New Profits and Sales
Selling only by retail is dangerous to your bottom line. You miss out on so many prospects and lose potential [...]
Direct Mail Response Booster: Your P.S.
Almost every direct mail piece has a post script (P.S.). But most are done wrong … and do not have [...]
Copy Tip of the Week: Information, Not Hype, Can Lead to a Better Response
Online and Offline direct response copy must be relevant Here are several things to think about when creating your direct [...]
Testing Corner: Long Subject Lines
In direct marketing, it’s wise to avoid long subject lines. But sometimes they work! Check out this test below. [...]