Copy Tip: Avoid Using Asterisks
Danger, Will Robinson, danger! Robby the Robot from the baby boomer TV show “Lost in Space” could have easily been talking about the use of asterisks*. If you have a disclaimer or minor copy point, an asterisk may not be the best way to communicate it. Asterisks draw attention away [...]
Testing Corner: Which Subject Line Worked Best?
I recently did a subject line test for a client. Their target market: the investor. Which subject line do you think produced the most response and click throughs? Version A: This Chart Says It All Version B: 5 Surprising Stock Plays The winner? If you guessed Version A then you [...]
Direct Mail Breakthrough Tips in an Online World [Video]
Want to increase your response and profits? Who doesn’t, right? Then you need to watch this brief video highlighting my tips on how to do just that. I go over new strategies and tactics that will help you bring in new potential clients. I will show you: How Direct Mail [...]
FreedomFest: Amazing Business Investments and Political Conference
I will be a speaker again at the upcoming FreedomFest conference. I hope you can join me. The event takes place July 19-22, headquartered at the Paris Hotel in Las Vegas. My topic is “How to Make a Million $$ and Mold a Million Minds on Social Media.” I’ll be [...]
Action Needed: Oppose the BROWSER Act
The BROWSER Act, recently introduced by U.S. Rep. Marsha Blackburn (R-Tenn.), is just another bad idea for the Internet and needs to be opposed. This proposed replacement for the FCC’s online privacy regulation fails in two major areas. It does not improve the FCC’s fatal mistake in its overly broad [...]
Copy Tip: Avoid Using Asterisks
Danger, Will Robinson, danger! Robby the Robot from the baby boomer TV show “Lost in Space” could have easily been [...]
Testing Corner: Which Subject Line Worked Best?
I recently did a subject line test for a client. Their target market: the investor. Which subject line do you [...]
Direct Mail Breakthrough Tips in an Online World [Video]
Want to increase your response and profits? Who doesn’t, right? Then you need to watch this brief video highlighting my [...]
FreedomFest: Amazing Business Investments and Political Conference
I will be a speaker again at the upcoming FreedomFest conference. I hope you can join me. The event takes [...]
Action Needed: Oppose the BROWSER Act
The BROWSER Act, recently introduced by U.S. Rep. Marsha Blackburn (R-Tenn.), is just another bad idea for the Internet and [...]