Testing Corner: Teasers That Make a Difference
The Test: This week, let’s look at two pay-per-click ad headlines from the book 46 Ways to Raise Prices. Headline A read: “The easiest price increases you’ll ever make or your money back.” Headline B read: “The secrets of making customers happy to pay more.” Before you read on … [...]
Want 20-30% Increase in Response? Try Newsalogs [Video]
Think something new will help your direct marketing campaign? How about trying something retro? Do you think that newsprint is dead? Newspapers may be in decline, but in direct marketing, they are making more than a comeback! Try this new tool. It feels like a newspaper, and it looks like [...]
Case Study of the Week: SunChlorella—From Start-up to Multi-Million Dollar Company
A Japanese health supplement company wanted to break into the American market. But nutrition supplements are a huge business, and an incredibly competitive industry. The product was able to make it into a few stores, but the sales were bad. The company’s owner, George Higashida, reached out to CDMG for [...]
President Trump can save the taxpayers from the coming massive post office bailout—and make American postal delivery great again! 7 Frightening Realities About the Post Office which Politicians Ignore
President Trump has a historic opportunity to save the American taxpayer from a $37 billion bailout … and turn the failing postal service around. The postal system is dysfunctional. Why? Because of… Politicians Unions The Postal Bureaucracy Hostility and ignorance from all of the above about the importance of [...]
Fighting FFB: Fear of Facebook: 5 Steps to Overcoming Loss in Leads and Sales
Facebook is one of direct marketers’ best friends. Right now, at least 20% (sometimes much more) of the marketing budgets we’re doing are with Facebook. This social medium is accountable. It’s great to test. And it dramatically expands your universe and profitability. Also, one of the fun things about Facebook [...]
Testing Corner: Teasers That Make a Difference
The Test: This week, let’s look at two pay-per-click ad headlines from the book 46 Ways to Raise Prices. Headline [...]
Want 20-30% Increase in Response? Try Newsalogs [Video]
Think something new will help your direct marketing campaign? How about trying something retro? Do you think that newsprint is [...]
Case Study of the Week: SunChlorella—From Start-up to Multi-Million Dollar Company
A Japanese health supplement company wanted to break into the American market. But nutrition supplements are a huge business, and [...]
President Trump can save the taxpayers from the coming massive post office bailout—and make American postal delivery great again! 7 Frightening Realities About the Post Office which Politicians Ignore
President Trump has a historic opportunity to save the American taxpayer from a $37 billion bailout … and turn [...]
Fighting FFB: Fear of Facebook: 5 Steps to Overcoming Loss in Leads and Sales
Facebook is one of direct marketers’ best friends. Right now, at least 20% (sometimes much more) of the marketing budgets [...]