Copy tip: 3 Secrets to a Money-Making Headline
Is your headline really doing its job? Does it command attention and keep your prospect reading? Does it promise valuable information or offer an irresistible solution? But most of all, does it help turn browsers into buyers? It should. Here are 3 secrets to writing an attention-grabbing headline that will [...]
Testing Corner: Do quotation marks add power?
I’m a longtime proponent of setting quotation marks around your headline. Why? They grab attention. They can add credibility and a newsy feel. They make the reader wonder who’s saying this and why. Best of all, they increase response, according to years of testing. But exactly where you place the [...]
Victory for 1st Amendment Rights…and Marketing
This last week was a great week for my digital clients and freedom. In a party-line vote, House Republicans freed Internet Service Providers such as Verizon, AT&T and Comcast of unfair and terrible regulations to limit what companies could do with information such as customer browsing habits, app usage history [...]
Google Expanded
It looks like the new Google expanded text ads are falling short of marketer’s expectations, but still good. The new format has led to a drop in average cost per click (CPC), a lowering of the average cost per acquisition (CPA), and an increase in total number of clicks. However, [...]
5 Ways To Keep Your Core Customers Loyal – And Convert Prospects
For most marketers, 20% of your customers represent 80% of your profits. Any significant loss of this core group could mean a serious hit to your sales, profits and future success. While you cannot stop prospecting, remember…it is always cheaper to market to your existing customers than to acquire [...]
Copy tip: 3 Secrets to a Money-Making Headline
Is your headline really doing its job? Does it command attention and keep your prospect reading? Does it promise valuable [...]
Testing Corner: Do quotation marks add power?
I’m a longtime proponent of setting quotation marks around your headline. Why? They grab attention. They can add credibility and [...]
Victory for 1st Amendment Rights…and Marketing
This last week was a great week for my digital clients and freedom. In a party-line vote, House Republicans freed [...]
Google Expanded
It looks like the new Google expanded text ads are falling short of marketer’s expectations, but still good. The new [...]
5 Ways To Keep Your Core Customers Loyal – And Convert Prospects
For most marketers, 20% of your customers represent 80% of your profits. Any significant loss of this core group could [...]