Direct Marketing and Video in One? Videologs! [Video]
Do you want to take your direct marketing in a new direction? Do you need to reach those hard-to-reach prospects? Direct mail works, but why not include a video embedded in the mail piece? It can be done! It’s called a videolog! Check out my video below to learn more! [...]
Case Study of the Week: 1-800-Contacts
1-800-Contacts markets contact lenses. This firm wanted to expand their client base by marketing their product to a specific group of employees. There was one major problem: 1-800 Contacts did not have a relationship with them. CDMG’s challenge? We needed to overcome the prospects’ skepticism and create excitement about a [...]
8 Little Known Ways a Catalog Can Create Skyrocketing Sales and Profitability
Catalogs are profitable—and they are growing! Some are for consumers. Some are for B2B. Some are for retailers like Macy’s and Wal-Mart. Some are for online markets, like Amazon and many others. What is their #1 reason for success? The catalogue is giving “value” to the company. In fact, one [...]
5 Powerful Reasons Why Infomercials Can Skyrocket Your Sales
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service, and convert them into buyers. Over ten years, I have done over 300 TV commercials and videos, including thirteen infomercials (See [...]
Direct Marketing Copy Tip of the Week: Short Copy Kills Response
It seems counter-intuitive, but it's true! Avoid short copy. It kills response! That’s right! Long copy usually produces better responses. But I do believe something in the copy must be short. In fact, many direct response copywriters make a vital blunder in starting copy on a direct mail letter, email, [...]
Direct Marketing and Video in One? Videologs! [Video]
Do you want to take your direct marketing in a new direction? Do you need to reach those hard-to-reach prospects? [...]
Case Study of the Week: 1-800-Contacts
1-800-Contacts markets contact lenses. This firm wanted to expand their client base by marketing their product to a specific group [...]
8 Little Known Ways a Catalog Can Create Skyrocketing Sales and Profitability
Catalogs are profitable—and they are growing! Some are for consumers. Some are for B2B. Some are for retailers like Macy’s [...]
5 Powerful Reasons Why Infomercials Can Skyrocket Your Sales
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them [...]
Direct Marketing Copy Tip of the Week: Short Copy Kills Response
It seems counter-intuitive, but it's true! Avoid short copy. It kills response! That’s right! Long copy usually produces better responses. [...]