Multi-channel Marketing Breakthrough: How You Can See Profits Skyrocketing
One of the most powerful and disruptive forces in marketing today is utilizing a multi-channel and integrated marketing campaign. Recently for my client, World Opportunity Investor Newsletter, we utilized this approach and got an extraordinary response. In fact, the response won the 2017 Internet Advertising Association’s Best Publishing Integrated Ad [...]
Testing Corner: Which subject line was the champion?
Using time-sensitive subject lines is a go-to tactic for online retailers. But the formula for success may not be as simple as you think. Take a look at this subject line test: Subject line A: Last chance to order for Valentine’s Day is this Wednesday, Order Now Subject line B: [...]
Copy Corner: Remove these “sales blockers” right now
Should. Could. Might. Maybe. Can. Potential. Take a look at your copy and circle every occurrence of these words – along with phrases like we think, you might find, appears, may be one of, and could help. These words and phrases are dangerous. You’ve probably noticed them before…but never noticed [...]
Follow the 3 Golden Rules of Email Marketing for Better Response [video brief]
Your prospects and current customers are bombarded with emails every day…and the competition for their attention is fierce in this recession. But the average email recipient regularly reads messages from just 16 sources every day. To make sure you get on that list, follow these 3 Golden Rules. Make sure [...]
It’s Spring Already…And it’s Time to Double Check Your Marketing.
Many marketers use “2017” in their marketing. It’s time to start transitioning to “2017-2018.” Don’t forget to adjust your marketing photos and video not to show snow and winter clothes For digital marketing, remember more people are busy outside later, so their home schedule is different and might impact your [...]
Multi-channel Marketing Breakthrough: How You Can See Profits Skyrocketing
One of the most powerful and disruptive forces in marketing today is utilizing a multi-channel and integrated marketing campaign. Recently [...]
Testing Corner: Which subject line was the champion?
Using time-sensitive subject lines is a go-to tactic for online retailers. But the formula for success may not be as [...]
Copy Corner: Remove these “sales blockers” right now
Should. Could. Might. Maybe. Can. Potential. Take a look at your copy and circle every occurrence of these words – [...]
Follow the 3 Golden Rules of Email Marketing for Better Response [video brief]
Your prospects and current customers are bombarded with emails every day…and the competition for their attention is fierce in this [...]
It’s Spring Already…And it’s Time to Double Check Your Marketing.
Many marketers use “2017” in their marketing. It’s time to start transitioning to “2017-2018.” Don’t forget to adjust your marketing [...]