Recently, our client, Whole Botanics, went back into the mail because its launch campaign was so successful. How did we do it? We followed the direct response rules. And today, I’ll share 35 of those rules with you. Use this [...]
Expensive tickets. Terrible location. So how do you get people to buy theater tickets? You turn to a three-pronged approach, bringing together direct response and multi-channel marketing, and adding the Advanced Transactional Data powerhouse. And that’s what we did for [...]
Your prospects and current customers are bombarded with emails every day … and the competition for their attention is fierce. To make sure your email gets read, follow these three golden rules. Make sure every email is: Tailor your emails [...]
March 3 is Super Tuesday, when 14 states, including California, hold presidential primaries. Avoid Facebook, pre-roll, Google, TV, and radio marketing between now and March 3 at 8 p.m. Pacific time. For direct mail, hold everything ready, but only start [...]
It is very upsetting to me that these big companies, with their big marketing departments and even bigger advertising budgets, waste so much money each year on frivolous Super Bowl commercials. It’s even more upsetting that the marketing and advertising [...]
