This last week was a great week for my digital clients and freedom. In a party-line vote, House Republicans freed Internet Service Providers such as Verizon, AT&T and Comcast of unfair and terrible regulations to limit what companies could do [...]
It looks like the new Google expanded text ads are falling short of marketer’s expectations, but still good. The new format has led to a drop in average cost per click (CPC), a lowering of the average cost per acquisition [...]
For most marketers, 20% of your customers represent 80% of your profits. Any significant loss of this core group could mean a serious hit to your sales, profits and future success. While you cannot stop prospecting, remember…it is always [...]
98% of marketers overlook this powerful success strategy that could skyrocket your leads or sales (video). You’re one of the 98% if you’ve never considered a bookalog. What’s a bookalog? It looks and feels like a paperback book – but [...]
I just received a note that my marketing agency CDMG won the Internet Advertising Award for “Best Investment Online” campaign. That makes a total of 81 awards won from the Echo awards, Business Marketing Association, Web Marketing Association and others.
