In the eyes of your best prospects, you can’t afford to be boring. Dull copy doesn’t grab anyone. Drab copy doesn’t add anything to your marketing. This is where the EBC Principle comes in. To get that sale or lead, [...]
I will be a speaker again at the upcoming FreedomFest conference. I hope you can join me. The event takes place July 19-22, headquartered at the Paris Hotel in Las Vegas. I’ll be with conservative radio and TV personality Larry [...]
I recently did a subject line test for a client. Their target market: the investor. Which subject line do you think produced the most response and click throughs? Version A: This Chart Says It All Version B: 5 Surprising Stock [...]
Here’s a short 1-minute video on achieving marketing breakthroughs. Not many companies can say they’ve won seven awards in one year. But Creative Direct Marketing Group can. I’ve been honored with seven new awards in the last six months. Four [...]
Search Engine Optimization (SEO) can be your company’s best friend ... or worst nightmare. How? By taking advantage of Google’s latest changes – or ignoring them. Google used to crawl desktop websites to determine SEO. No longer. Google will now [...]
