Google Expanded
It looks like the new Google expanded text ads are falling short of marketer’s expectations, but still good. The new format has led to a drop in average cost per click (CPC), a lowering of the average cost per acquisition [...]
5 Ways To Keep Your Core Customers Loyal – And Convert Prospects
For most marketers, 20% of your customers represent 80% of your profits. Any significant loss of this core group could mean a serious hit to your sales, profits and future success. While you cannot stop prospecting, remember…it is always [...]
Bookalog DMU
98% of marketers overlook this powerful success strategy that could skyrocket your leads or sales (video). You’re one of the 98% if you’ve never considered a bookalog. What’s a bookalog? It looks and feels like a paperback book – but [...]
81 And Growing Awards
I just received a note that my marketing agency CDMG won the Internet Advertising Award for “Best Investment Online” campaign. That makes a total of 81 awards won from the Echo awards, Business Marketing Association, Web Marketing Association and others.
Direct Mail Blunder Most Marketers Make … Do You?
Most marketers will put the name of their company and logo at the top of the letterhead. Big mistake. The name of your company means absolutely nothing to your prospects. And in fact, it can depress your response. Heresy? This [...]