by Craig Huey | Aug 7, 2015 | Advertising & Marketing, Banner Ads/Remarketing
I just saw the results… and remarketing and retargeting almost doubled the click through rates. Every marketer must do this on their landing page, website and facebook campaigns. Watch my video here about retargeting. It’s about 3 minutes long. Interested?... by Craig Huey | Aug 7, 2015 | Advertising & Marketing, News_Events
As you plan your Christmas and 2016 marketing, are you confused about what media is best? See “Marketing Confusion,” my 3 minute video brief. Many marketing directors or CEOs are so close and involved with a product that they end up making costly... by Craig Huey | Aug 7, 2015 | Advertising & Marketing, Direct Response Copy Tips, New Strategies and Tactics
Consider testing your direct mail package, email, banner ad, or landing page with a picture of your spokesperson. Controversial? Yes. But it’s been proven time and time again, that one of the little-known ways to increase response with consumers or business to... by Craig Huey | Aug 7, 2015 | Advertising & Marketing, News_Events
Tim Cook, CEO of Apple, is again trying to destroy effective targeted marketing. He’s attacking Google, Facebook and Twitter. “Our privacy is being attacked on multiple fronts. I’m speaking to you from Silicon Valley, where some of the most prominent and successful... by Craig Huey | Jul 28, 2015 | Advertising & Marketing, New Strategies and Tactics, Successful Marketing Campaigns
Did you know that over 70% of your customers and prospects who visit your landing page are skeptical about whether you’re telling them the truth, as well as whether your product or service is what you say it is? Questioning Your Site Once visitors are confident... by Craig Huey | Jul 21, 2015 | Advertising & Marketing, Direct Response Copy Tips, Latest Direct Mail
Here is a little known way to increase your direct mail response. For years I’ve boosted response by putting yellow post-it notes on the outer envelope of my clients’ direct mail campaigns. In those tests, we saw a 12% to 28% increase in response. The post-it note was...