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Marketing Secret on overcoming objections: "Hot News" igniting Response and Profitability

by DMU | Apr 29, 2015 | Advertising & Marketing, Direct Response Copy Tips

Marketing can be hard. Especially if it’s business-to-business marketing, asking people for money and time commitment. That’s what faces conference and seminar marketers all the time. That’s why when moneylaundering.com asked us to help them promote...

Marketing Turnaround: Repositioning an existing product and taking it to a higher level of profitability and growth

by DMU | Apr 22, 2015 | Advertising & Marketing, Direct Response TV and Radio, Integrated Marketing

  The dirty little secret of TheStreet.com… TheStreet.com Needed A Product Relaunch: So CDMG took an existing product to a higher level of profitability and growth. TheStreet.com is an investment website. TheStreet.com saw existing ad revenue drop when the...

Direct Marketing Copy Tip of the Week: Avoiding a Common Response Depressant

by DMU | Apr 22, 2015 | Advertising & Marketing, Blog, Direct Response Copy Tips

Many direct marketers depress results by not creating powerful online or hard-copy Positive Acceptance Statements on their order forms or shopping cart.   Get your prospects to say YES!   A Positive Acceptance Statement on your order form could prevent your marketing...

The #1 integrated marketing breakthrough of 2015. How multi-channels integrated marketing that can triple your response

by DMU | Apr 22, 2015 | Advertising & Marketing, Integrated Marketing, New Strategies and Tactics

Over the last 2 years, integrated direct response advertising has meant many things. Sometimes it’s the integration of TV, banner ads, remarketing and landing pages. Or it might be direct mail, landing pages, banner ads and remarketing. Integrated marketing...

Leveraging database marketing to increase profits & sales-Blue Shield & Metagenics Team up

by DMU | Apr 22, 2015 | Advertising & Marketing, Banner Ads/Remarketing, Integrated Marketing

                      Database marketing is powerful… Blue Cross of California has a massive database of people interested in their health. Metagenics is a marketer of high quality nutritional supplements....

Direct mail blunder that kills response [Video Briefing]

by DMU | Apr 14, 2015 | Advertising & Marketing, Direct Response Copy Tips, Latest Direct Mail

In direct mail, the return address is one of the five things a prospect will look at on an envelope. For all 5, see my video briefing here] They want to know who sent your letter as they determine if it’s in their self interest to open the envelope immediately,...
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