Get ready… 2016 will shake up marketing and advertising as you know it. Online or in print, direct response rules apply to these new opportunities since the rules have more to do with human psychology than technology. Direct response advertising [...]
Google Chrome, Amazon, Firefox have all banned Flash ads. To convert Flash ads, use HTML5! Here are some tools you can use: Adwords Ad Gallery: Create a Lightbox ad from HTML5 templates. Marketers can also get ad ideas customized from [...]
Interested in concise examples of outstanding marketing successes? I’ve recently added 5 case studies to my website. Read them here: “How Super Circuits – a B2B Catalog – Achieved Skyrocketing Sales, Profitability and New Customers” “Chevron: Content Marketing for Results [...]
When marketing content, native advertising, a blog or a newsletter – even an article or press release – you want to maximize your Search Engine Optimization (SEO). Note: For more on content/native advertising, see our article The Buzz: Native Advertising... [...]
I just saw the results... and remarketing and retargeting almost doubled the click through rates. Every marketer must do this on their landing page, website and facebook campaigns. Watch my video here about retargeting. It's about 3 minutes long. Interested? Email [email protected] or call [...]
