Key Takeaways: AI didn’t just influence Christmas shopping in 2025 — it outperformed every traditional traffic source AI-referred traffic converted up to 54% better than non-AI sources during peak days The shift from SEO to AEO (Answer Engine Optimization) is [...]
Key Takeaways: • The last week of December and early January consistently deliver one of the highest response windows of the year for both B2C and B2B marketers. • The seasonality spike is predictable—but only if you time each medium [...]
Here are 7 short, but powerful things you should know: Cyber Week: Outperforming Online Expectations U.S. shoppers and consumers confounded the skeptics and spent a record-breaking $44.2 billion online during Cyber Week, the period from Thanksgiving through Cyber Monday. Despite [...]
Key Takeaways: • 2025 is the first true “AI Christmas.” Consumers are using ChatGPT, Gemini, Grok, Claude, and others—not Google—to find gifts, compare prices, and make buying decisions. • If your company isn’t optimized for AI (AEO), you’re invisible. AI [...]
Here are 8 short, but powerful things you should know: Amazon Introduced a New AI Powered ‘Help Me Decide’ Button The new tool is supposed to help customers choose between similar products based on the user’s browsing activity, searches, shopping [...]
