Your marketing budget needs to adjust as the presidential election cycle nears— Costs are already going up in key primary and “swing” states, and just as bad response rates are going down because of so much advertising clutter and distraction. [...]
What should an advertiser or marketer do in a recession… or inflation… or stagflation? Having navigated my clients through 5 recessions/stagflation and the historic Jimmy Carter 14% inflation rates… and 20% interest rates… I have some perspective. I even had [...]
Millionaire businessman and Investment expert Kevin O’Leary is best known as “Mr. Wonderful” on the hit TV series Shark Tank. His success in business and marketing is legendary… but also controversial. On Tucker Carlson Tonight, O’Leary warned that politicians like Elizabeth [...]
During times of economic uncertainty, businesses often make poor choices but seem logical at the time. Cutting marketing budgets has been proven to be the wrong cure for the problem. Just like raising taxes in a recession causes a greater [...]
Are you a marketer of health products? Caleb and Craig will be speaking at Natural Products Expo West on March 8, 2023 over “Marketing Health and Wellness D2C: 10 Trends For Marketing Profitable Through A Recession.” Expo West will have [...]
