Direct mail is a powerful tool to generate leads, sales and profits with todays Advanced Data Modeling (ADM) and integrated multi-channel marketing, it’s a key to unlay new sales and marketing. But direct mail has a variety of formats. Some [...]
Your prospect hates risk. This is especially the case with business-to-business marketing where the reputation or career is on the line. But consumers also hate risk. Remember, your prospects can’t see you. They can’t see your product or the service [...]
If you use business-to-business direct mail, you know how hard it is to get your mail in front of your prospect. It’s often intercepted in the mailroom or thrown away by your prospect’s assistant. Either way, your prospect never sees [...]
Lately I have given some of my favorite direct marketing digital tools and their test results. Direct mail also has some unique tools including magalogs, bookalogs, catalogs, and reportalogs. These formats are great for promoting your product or service. They [...]
In writing copy for your website, landing page, TV commercial, video, direct mail and/or email - you must clearly and concisely present your value proposition. Most think a value proposition is only the offer. But a value proposition is slightly [...]
What makes a landing page that creates response and profits? Your leads have opened your mail (email or print) or clicked your Facebook ad. And now, instead of being intrigued, they’re bored stiff or confused — or just annoyed. Then, [...]
Struggling to bring in prospects? Having a hard time bringing in new leads? Whatever you are writing or promoting, you need to believe in what you are selling! Watch this video, and learn why the power of believing in your [...]
When you are writing any kind of marketing material, don’t keep your readers waiting to discover your intentions. Many copywriters make this fatal mistake – writing a long, “cute” introduction without telling the reader the point. You may tease a [...]
Direct response copy lifts response. It gets the attention of your prospects. It persuades them of the benefits of your product or service. And it helps boost business. How do you write it? Watch this video with 6 direct response [...]
As soon as you claim your product or service is “the best”… your prospects will want to see the explosion. They are instantly skeptical because everyone claims the same thing. All the competitors – I mean all of them – [...]
