by Craig Huey | Apr 20, 2017 | Direct Response Copy Tips
Many marketers who are diligent about testing headlines in their emails, direct mail or online ads often forget that testing is just as important on their landing page or website. Your headline helps determine your success, boosts your web response and it’s your... by Craig Huey | Apr 20, 2017 | Direct Response Copy Tips
Is your headline really doing its job? Does it command attention and keep your prospect reading? Does it promise valuable information or offer an irresistible solution? But most of all, does it help turn browsers into buyers? It should. Here are 3 secrets to writing... by Craig Huey | Apr 20, 2017 | Direct Response Copy Tips
I’m a longtime proponent of setting quotation marks around your headline. Why? They grab attention. They can add credibility and a newsy feel. They make the reader wonder who’s saying this and why. Best of all, they increase response, according to years of testing.... by Craig Huey | Mar 27, 2017 | Direct Response Copy Tips
In direct mail, the return address is one of the five things a prospect will look at on an envelope. They want to know who sent your letter as they determine to open it immediately, open it later or worse…simply throw it away. Know who your prospects are When... by Craig Huey | Mar 27, 2017 | Direct Response Copy Tips
Most of you know what an exaggerated claim sounds like. And I’m sure as soon as you hear or read one, you tend to tune out. However, even though most marketers appreciate realism, unfortunately they don’t always offer it in their advertising. Why realism generates... by Craig Huey | Mar 6, 2017 | Advertising & Marketing, Direct Response Copy Tips
Most marketers will put the name of their company and logo at the top of the letterhead. Big mistake. The name of your company means absolutely nothing to your prospects. And in fact, it can depress your response. Heresy? This may sound like heresy, but think about... 