by Craig Huey | Mar 27, 2017 | Direct Response Copy Tips
Most of you know what an exaggerated claim sounds like. And I’m sure as soon as you hear or read one, you tend to tune out. However, even though most marketers appreciate realism, unfortunately they don’t always offer it in their advertising. Why realism generates... by Craig Huey | Mar 6, 2017 | Advertising & Marketing, Direct Response Copy Tips
Most marketers will put the name of their company and logo at the top of the letterhead. Big mistake. The name of your company means absolutely nothing to your prospects. And in fact, it can depress your response. Heresy? This may sound like heresy, but think about... by Craig Huey | Mar 1, 2017 | Advertising & Marketing, Direct Response Copy Tips
Here’s a tip that could help increase your response by more than 80%. It’s all about the layout of your page. Test: In an A/B split test, two different ordered pages of the same website were tested in an 8-day micro-test. Page A printed sales copy in two... by Craig Huey | Mar 1, 2017 | Blog, Direct Response Copy Tips
It’s a little-known secret that testimonials which are too general do not increase response. However, testimonials with specifics increase response dramatically. A “meaty” testimonial will gain prospects’ trust and increase response Your prospects want evidence that... by Craig Huey | Feb 28, 2017 | Advertising & Marketing, Banner Ads/Remarketing, Case Studies, Direct Response Copy Tips
Direct mail in an online world can increase your growth and profitability compared to other media options. Integrated campaigns with direct mail/email/banner and Facebook ads, Twitter, and pre-roll commercials all to the same name are the most common campaign I’m now... by Craig Huey | Feb 23, 2017 | Direct Response Copy Tips, Facebook/Social Media, Integrated Marketing, JOBS Act
Lead generation and conversion of ultra-wealthy prospects–often classified as accredited Investors–is a significantly different process from traditional business-to-business marketing or general consumer lead generation marketing. Why? The accredited... 