by DMU | Jan 4, 2017 | Advertising & Marketing, Direct Response Copy Tips, Direct Response TV and Radio, Integrated Marketing, Successful Marketing Campaigns
Marketing to the Wealthy: Taking a Mature Product and Supercharging Response and Profitability I am one of the few specialists in this field who has worked on more than 400 campaigns to this group. What have I learned? Let me give you an example. Marketing to the... by DMU | Jan 3, 2017 | Advertising & Marketing, Direct Response Copy Tips
Marketers can and should test every individual campaign to see where they can improve customer response and learn important information for the future. By testing one variable (such as teaser copy, price, offer, or format) you can see what makes a difference, and what... by DMU | Dec 28, 2016 | Advertising & Marketing, Banner Ads/Remarketing, Blog, Direct Response Copy Tips, Direct Response TV and Radio, Facebook/Social Media, Integrated Marketing, JOBS Act, Latest Direct Mail, New Strategies and Tactics
Here are the top 16 Direct Marketing Update videos from this year. These are the articles that you must watch These are the ones that were the most useful and interesting. They were the 2016 all-stars. You won’t want to miss them! Avoid These 10 Deal Killers at All... by DMU | Dec 25, 2016 | Advertising & Marketing, Banner Ads/Remarketing, Direct Response Copy Tips, JOBS Act, Latest Direct Mail, News_Events
Here are the top 16 Direct Marketing Update articles from this year. These are the articles that you must read. These are the ones that were the most controversial. They got the most comments or forwards. They were the 2016 all-stars. You won’t want to miss this! 21... by DMU | Dec 19, 2016 | Direct Response Copy Tips
People love seeing their own name, and when you incorporate it in your copy, response rates go up. If you aren’t currently using personalization in your direct mail and email campaigns you may want to think about trying it in 2017. While response rates don’t always go... by DMU | Dec 12, 2016 | Direct Response Copy Tips
In direct response, you want your copy to move your prospect right along, from start to finish. The “Bucket Brigade” is a list of transitional words and phrases used to keep your prospect reading and moving easily through your piece. Here are a few quick examples: And...