by Craig Huey | Mar 1, 2017 | Blog, Direct Response Copy Tips
It’s a little-known secret that testimonials which are too general do not increase response. However, testimonials with specifics increase response dramatically. A “meaty” testimonial will gain prospects’ trust and increase response Your prospects want evidence that... by Craig Huey | Feb 28, 2017 | Advertising & Marketing, Banner Ads/Remarketing, Case Studies, Direct Response Copy Tips
Direct mail in an online world can increase your growth and profitability compared to other media options. Integrated campaigns with direct mail/email/banner and Facebook ads, Twitter, and pre-roll commercials all to the same name are the most common campaign I’m now... by Craig Huey | Feb 23, 2017 | Direct Response Copy Tips, Facebook/Social Media, Integrated Marketing, JOBS Act
Lead generation and conversion of ultra-wealthy prospects–often classified as accredited Investors–is a significantly different process from traditional business-to-business marketing or general consumer lead generation marketing. Why? The accredited... by Craig Huey | Feb 22, 2017 | Advertising & Marketing, Case Studies, Direct Response Copy Tips
You can learn a lot about what to do—or what you are not doing now but should be doing—by looking over success stories. My agency, Creative Direct Marketing Group, has won over 79 marketing awards because of our successful campaigns. The Business Marketing... by Craig Huey | Feb 22, 2017 | Direct Response Copy Tips
Everything in your email can increase or depress response. Including how you end your email. In a recent study, marketers looked at the different sign-offs available and the response rates each received. The three most common closing messages were: Thanks Regards... by Craig Huey | Feb 15, 2017 | Direct Response Copy Tips
Almost every direct mail piece has a post script (P.S.). But most are done wrong … and do not have the powerful impact on direct response and profit that a properly written P.S. can have. And everyone who knows direct marketing rules agrees. But most experts do a P.S....