by DMU | Nov 8, 2016 | Advertising & Marketing, Direct Response Copy Tips, Latest Direct Mail, Successful Marketing Campaigns
Shopping cart abandonment hurts every marketer. Here is one way to stop those losses. Customers don’t respond to impersonal technology., They respond to persuasive copy. It’s direct response copy within your shopping cart that will help not only to stop shopping cart... by DMU | Nov 8, 2016 | Direct Response Copy Tips
Here is an overlooked way to boost your direct mail response: Your salutation Though it’s only two or three words, your salutation is a critical component of any non-personalized direct mail campaign. If you’ve ever received a direct mail letter that has your name... by DMU | Nov 1, 2016 | Advertising & Marketing, Direct Response Copy Tips, Facebook/Social Media, News_Events
There are only 30 days between Thanksgiving and Christmas this year. Your small window is rapidly closing. There’s no time for a complete redesign of your website. But there are a few quick adjustments you can make to rev up your online sales potential. Here are 8 of... by DMU | Nov 1, 2016 | Advertising & Marketing, Direct Response Copy Tips, Direct Response TV and Radio, Latest Direct Mail
Small, niche, skeptical audiences? How do you successfully market to them? Let’s take a look at one example my team and I worked on: an industry award-winning campaign. Giltspur is a leading designer of high-end custom trade show exhibits, and had a fantastic new... by DMU | Nov 1, 2016 | Direct Response Copy Tips
In order to succeed in marketing, good copywriting is the single most important skill you can learn, followed by a genuine understanding of human nature. When you combine the two, you’ll begin to use certain words in the English language that guide and trigger your... by DMU | Oct 26, 2016 | Advertising & Marketing, Direct Response Copy Tips, Direct Response TV and Radio, Facebook/Social Media, Integrated Marketing
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over 350 million dollars. DTN Wall Street, headquartered in Omaha, Nebraska launched a new investment product. The marketing director, Chuck Wood, heard me speak at... 