by Johnny | Feb 1, 2017 | Advertising & Marketing, Direct Response Copy Tips
The Test: This week, let’s look at two pay-per-click ad headlines from the book 46 Ways to Raise Prices. Headline A read: “The easiest price increases you’ll ever make or your money back.” Headline B read: “The secrets of making customers happy to pay more.” Before... by Johnny | Jan 11, 2017 | Direct Response Copy Tips, New Strategies and Tactics
Consumer markets and B2B marketers use a little-known direct response tactic called a bookalog. This tool creates sales. It creates leads. It’s been used many times as a control by marketers. A bookalog establishes you as the #1 authority in your industry as the... by Johnny | Jan 4, 2017 | Advertising & Marketing, Direct Response Copy Tips, Direct Response TV and Radio, Integrated Marketing, Successful Marketing Campaigns
Marketing to the Wealthy: Taking a Mature Product and Supercharging Response and Profitability I am one of the few specialists in this field who has worked on more than 400 campaigns to this group. What have I learned? Let me give you an example. Marketing to the... by Johnny | Jan 3, 2017 | Advertising & Marketing, Direct Response Copy Tips
Marketers can and should test every individual campaign to see where they can improve customer response and learn important information for the future. By testing one variable (such as teaser copy, price, offer, or format) you can see what makes a difference, and what... by Johnny | Dec 28, 2016 | Advertising & Marketing, Banner Ads/Remarketing, Blog, Direct Response Copy Tips, Direct Response TV and Radio, Facebook/Social Media, Integrated Marketing, JOBS Act, Latest Direct Mail, New Strategies and Tactics
Here are the top 16 Direct Marketing Update videos from this year. These are the articles that you must watch These are the ones that were the most useful and interesting. They were the 2016 all-stars. You won’t want to miss them! Avoid These 10 Deal Killers at All... by Johnny | Dec 25, 2016 | Advertising & Marketing, Banner Ads/Remarketing, Direct Response Copy Tips, JOBS Act, Latest Direct Mail, News_Events
Here are the top 16 Direct Marketing Update articles from this year. These are the articles that you must read. These are the ones that were the most controversial. They got the most comments or forwards. They were the 2016 all-stars. You won’t want to miss this! 21...