Amazon.com is integrating one-click shopping into its video streaming service. Here’s an example: The Japanese entertainment conglomerate Yoshimoto Kogyo has produced four videos. Each video is forty minutes long, and each video highlights a specific Japanese cuisine. Amazon Prime Video [...]
Follow up on leads as quickly as you can (Credit: The BDX) How long does it take for a prospect to response to your lead? To your direct marketing campaign? The average response time for a lead is [...]
An earthquake hits California. Not surprisingly, an email like the one below from Bed, Bath, & Beyond arrives the next day: Keep your loved ones safe and sound à Shop Now! It’s all in the Preparation … The reality [...]
Want a cheap trick for reaching more prospects and picking up more leads? Use banner ads! Use retargeting! Find out how to: Gain more leads Make more money Reinforce your marketing Remind your prospects to complete the sales Check out [...]
Universally, you have three target audiences: Customers from your database. Prospects from your database. Prospects Customers have already purchased something from your before. Prospects on your database usually originate from your lead generation efforts or word-of-mouth. They might know who [...]
Headlines make all the difference in your copy. Strong headlines that sizzle and show interest will bring in major response and profits. Bad headlines will kill your response and your sales. Check out this test, and find out why some headlines [...]
Here are 31 Christmas marketing tips we are using for our clients. Did I miss any that would apply to you? 1, Use “Merry Christmas” in your marketing. Politically correct can cost you. Studies found retailers who aren’t shy about [...]
In our October 20th issue of Direct Marketing Update (click here to read), I wrote about shopping cart abandonment. Here are a few stats: Consumers get nervous and end a sale while shopping online. Research has proven that this indecisiveness [...]
Do you want to supercharge your sales? You need to avoid these 10 deal killers. In this video, you will learn: How to create great copy How to bring in big results How to increase your prospects and profits! Watch [...]
No other form of writing demands greater precision in word choice, structure, language, and meaning than direct response. In a word, it’s vigorous. A sentence should contain no unnecessary words; a paragraph no unnecessary sentences … for the same [...]
