Consumer markets and B2B marketers use a little-known direct response tactic called a bookalog. This tool creates sales. It creates leads. It’s been used many times as a control by marketers. A bookalog establishes you as the #1 authority in [...]
Marketing to the Wealthy: Taking a Mature Product and Supercharging Response and Profitability I am one of the few specialists in this field who has worked on more than 400 campaigns to this group. What have I learned? Let me [...]
Marketers can and should test every individual campaign to see where they can improve customer response and learn important information for the future. By testing one variable (such as teaser copy, price, offer, or format) you can see what makes [...]
Here are the top 16 Direct Marketing Update videos from this year. These are the articles that you must watch These are the ones that were the most useful and interesting. They were the 2016 all-stars. You won’t want to [...]
Here are the top 16 Direct Marketing Update articles from this year. These are the articles that you must read. These are the ones that were the most controversial. They got the most comments or forwards. They were the 2016 [...]
