Small, niche, skeptical audiences? How do you successfully market to them? Video Briefing Let’s take a look at one example my team and I worked on. Giltspur is a leading designer of high-end custom trade show exhibits, and had a [...]
3-D Mailings to “Hard-to-Reach” Prospects Doubles Response and Wins Marketing Award! The Marketing Challenge: Giltspur, a leading designer of high-end custom trade show exhibits, had a fantastic new product, GilCor®. Because GilCor® is a breakthrough construction material with far-reaching, cost-saving [...]
Multitargeted direct mail campaign spurs Hollywood into action The Marketing Challenge: Each year, The Hollywood Reporter faces the same dilemmas other annual directory publishers face: How to convince potential buyers that the Blu-Book Production Directory is worth the investment over [...]
Revealed: The surprising secret behind Intelligence Digest’s phenomenal 22% response The Marketing Challenge: Joe DeCourcy, publisher of Intelligence Digest newsletter, needed to find a way to lock in longer-term subscribers in order to generate ongoing revenue and reduce bottom line [...]
Dynamic new ad generates twice the normal response and crushes once-successful “control". The Marketing Challenge: Commodity Trend Service launched a brand-new publication, Futures Options Weekly, with a display ad created by a freelance copywriter. While results were initially encouraging, the [...]
