Floaters & Pop-Ups

5 Little-Known Secrets for Using “Floaters” to Dramatically Grow Your Prospect Base and Lift Response

Key Takeaways: Floaters look like pop-ups but are not blocked like traditional pop-ups. Floaters are essential for service businesses, landing pages, and e-commerce sites. Floaters help convert website visitors into highly responsive leads. Effective floaters expand your prospect base and [...]

By Craig Huey|2026-01-22T12:35:16-06:00January 15, 2026|Direct Response Marketing, Floaters & Pop-Ups, Successful Marketing Campaigns, Website/Landing Page Strategies and Tactics|

Web Tip: Floaters & Pop-Ups — The Fastest Way to Build a Profitable Prospect Database

Key Takeaways: Floaters (pop-ups) are still one of the fastest, most cost-effective ways to grow an email database. Well-executed pop-ups convert 8–12% of visitors, compared to just 3–5% for static sign-up boxes. Exit-intent pop-ups, scroll-based triggers, and segmented offers consistently [...]

By Craig Huey|2025-09-25T12:24:05-06:00September 24, 2025|Digital Marketing, Floaters & Pop-Ups, Website/Landing Page Strategies and Tactics|