Direct mail can produce your highest response at lowest cost per lead or sales. And direct mail is also among the most costly media sources. So what can you do to reduce your risk and make sure you have a success? [...]
In direct mail, the return address is one of the five things a prospect will look at on an envelope. For all 5, see my video briefing here] They want to know who sent your letter as they determine if it's [...]
“The reports of my death have been greatly exaggerated” – Mark Twain For many marketers, they think direct mail is dead. Presidents of companies and even Marketing Directors are making a tragic, strategic and tactical mistake. Direct mail is [...]
“Bumpy” package generates most-ever leads for 800 service! The marketing challenge: 800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of companies nationwide. These individuals are extremely busy, hard-to-reach, and inundated with [...]
Magalog has doubled the response from other campaigns The Marketing Challenge: Introduce into a highly competitive market a new, relatively expensive, complex and technical commodity futures charting service. The Creative Solution: CDMG created an information-packed, 24 page process color magalog [...]
