#1 Common and Costly Direct Mail Blunder
Direct mail remains one of the most powerful ways to generate a lead or a sale – even in an online age. By itself, your cost per lead and cost per sale should be better than digital 5x itself. As an [...]
The “Fail-Proof” Secret to Capturing Your Prospect’s Attention, Increasing Response, and Boosting Your Profits
Most advertising follows a very important rule. Break the rule, and you get a lower response. Follow the rule, and it will boost your response and profits. It’s a secret to marketing success, but largely ignored. The rule? Make sure [...]
Make Infomercials Work for You: 12 Strategies to Use Now
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service and convert them into buyers. Over the years, I have [...]
28% Response for Lead Generation Campaign: The Power of the Video Log
28% response. How? Why? Because of a unique little used tactic – a videolog. I love videologs, because they work so well. In fact, the videolog is one of marketing's best kept secrets when you have a small target audience [...]
Transactional Data Modeling (TDM): Your “Secret Weapon” to Increasing Leads, Clients and Profits
TDM could be your secret weapon to increasing profits in 2023-24. Let me share a powerful way to enlarge your universe of quality prospects… increase your response and generate more prospects and clients. Transactional Data Modeling (TDM) is the latest, [...]