As the economy recovers, some businesses will struggle to survive. Others will slowly grow. And others will move ahead to dominate the market for years to come. How you market in a recession is vital to your future. Recently, myself [...]
Adjust your copy to your prospect's/client's reality during the pandemic. Here are 14 key copy points to consider: Address your target boldly. Don't ignore your target market's fears, hurts, and distress. Use preemptive copy. Thompson Creek Windows' "Buying a New Window [...]
What’s your prospect’s biggest fear? What are his most common questions? What are her strongest objections? All of these could be deal killers, so make a list. Then write a persuasive paragraph or two addressing them. Watch my video to [...]
Personalizing direct mail or email can increase your response … especially to your leads and/or clients. Here are 6 rules to live by … #1. Do NOT Over Personalize Your prospects or clients don’t expect or want you to know [...]
Christmas… are you going to use the best strategies and tactics possible for Christmas 2019? The expected total sales increase for this Christmas season is 4.8% to 5.2% more than 2018. The November-January season is traditionally the best time of [...]
