The recessionary/inflationary economic conditions impact every company and marketer. Buying habits… response rates… leads, and sales are impacted. And so is direct-to-consumer marketing… including E-commerce. The supplement industry marketing is no different. Here are 5 things you should know - [...]
What should an advertiser or marketer do in a recession… or inflation… or stagflation? Having navigated my clients through 5 recessions/stagflation and the historic Jimmy Carter 14% inflation rates… and 20% interest rates… I have some perspective. I even had [...]
The early warning indications point to a recession or stagflation ahead. Presidents and Marketing Directors need to know what is happening that will impact their responses… and strategies to make sure they maximize responses. Here are 4 keys to looking [...]
Millionaire businessman and Investment expert Kevin O’Leary is best known as “Mr. Wonderful” on the hit TV series Shark Tank. His success in business and marketing is legendary… but also controversial. On Tucker Carlson Tonight, O’Leary warned that politicians like Elizabeth [...]
During times of economic uncertainty, businesses often make poor choices but seem logical at the time. Cutting marketing budgets has been proven to be the wrong cure for the problem. Just like raising taxes in a recession causes a greater [...]
