Often, what you think will generate a higher response, is not always the case. That’s why testing copy concepts is crucial to improving your response. One concept is that using a question in the headline is dangerous. Unless your audience [...]
Short, HTML-designed emails might look nice … but do they get a response? Many companies are afraid to write longer emails because they think it will depress response. The reality is, long, copy-heavy emails usually get better results than short, [...]
A few cents can be the difference between a home run or a strike out. Case in point: American Express Publishing tested three price points for one of its publications. The control price was $19.95. Against that they tested three [...]
Here’s a test that can help you increase your online orders. In this test, a website was able to recover abandoned shopping carts by using a mechanism that retrieved email addresses. If a potential customer didn’t complete the sale, they [...]
A picture says a thousand words. The right picture grabs your prospects by the eye balls, engages them, and together with great direct response copy, turns them into buyers. Case in point: We tested three different images in Facebook ads [...]
