Test Results

Test Results

Testing Corner: Do Floaters Really Work?

At first, it looks like a pop-up, but it’s not. The floater is a separate document that float on top of a web page. (It’s also sometimes called a pop-over.) You can achieve the look right in your HTML code [...]

By |2020-03-12T12:05:38-06:00March 12, 2020|Test Results|

Testing Corner: Do Questions Work?

Often, what you think will generate a higher response, is not always the case. That’s why testing copy concepts is crucial to improving your response. One concept is that using a question in the headline is dangerous. Unless your audience [...]

By |2020-02-26T08:03:58-06:00February 26, 2020|Test Results|

Testing Corner: Long, Copy-Heavy Emails Or HTML Emails?

Short, HTML-designed emails might look nice … but do they get a response? Many companies are afraid to write longer emails because they think it will depress response. The reality is, long, copy-heavy emails usually get better results than short, [...]

By |2020-02-13T11:28:17-06:00February 13, 2020|Test Results|
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