Key Takeaways: • Infomercials are making a major comeback in 2025-26. • CTV and OTT now accept 30-minute blocks, making long-form DR-TV more accessible than ever. • Major brands are generating billions using infomercial/VSL hybrids. • Long-form video builds trust, [...]
Key Takeaways: Even in an uncertain economic climate, a direct-response strategy combining TV, radio, digital, and direct mail drove thousands of new paid subscribers. Swiss Confidential, an investment newsletter service, overcame investor panic and skepticism through credibility, education, and an [...]
Here are 4 short, but powerful things you should know: XAI: Fastest Growth Grok ranked 4th on the web and No. 23 on mobile. This is quick growth given that Grok went from having no stand-alone app at the end [...]
Comcast’s efforts to create a one-stop TV advertising platform that simplifies premium video buying much like buying a pre-roll on YouTube. It’s called Universal Ads. Here are things you should know: Audience The audience for this new service is small [...]
It was an insane amount of wasted money… This is an ad you should see on what not to do… and another ad that is great and done right. First, let’s look at the bad ad… it’s how you destroy [...]
