I’ve told you how we are using Informed Delivery for our clients (See “New Direct Mail Super Response Booster”).
This is where millions of consumers get a daily email telling them what is in today’s mail – including direct mail pieces coming from our clients.
But wait, there is more.
Besides seeing our direct mail, we can also run a free banner ad.
Here is an example:
What type of response are we getting?
So far, a 5% open rate and a 4.93% click-through-rate.
Call me at (310) 212-5727 or email Caleb at firstname.lastname@example.org if you need help with enhancing your direct mail.
Here are the rest of this week’s articles: