Serif type is making a comeback. The trend of flat design has started to die down. As a result, typefaces are getting their “personalities” back with serifs.
Here’s an example of serif typeface on the Kickstarter website:

Serifs add both timelessness and character to design.
In 2018, expect to see more serifs – and consider using them in your own marketing materials.
If you would like to talk about updating your marketing approach or design, give me a call at (310) 212-5727 or email Caleb at [email protected].
 
Here are the rest of this week’s articles:
Here are the rest of this week’s articles:
New Direct Mail Super Response Booster
Integrated, Multichannel Marketing
Two Surprising Blockchain Trends in E-Commerce