Be selective in your salutation for a website, direct mail letter or email. Avoid, at all costs, using those trite, stuffy openings like “Dear Friend.” Instead, personalize your opening. For example, “Dear Software Engineer,” “Dear Art Collector,” “Dear Tennis Nut,” [...]
Here’s a guaranteed way for you to sell more of your products or services and make a lot more money… Stress benefits instead of features every time you write advertising copy – online or offline. Your prospects will want to [...]
The use of benefits should not be reserved just for body copy and bullets. Start your ad, brochure, webpage, email or any other marketing initiative off with a bang … meaning put your biggest benefit right into the headline. After [...]
Always approach copywriting from a position of authority. The feel of the copy, the tone, the energy—must come across as authoritative. Authoritative copy is copy that uses specific information, details, figures and facts that will resonate. Your readers must feel [...]
You might be surprised to know that many people who view your landing page, emails and direct mail piece don’t read all the copy. Instead, they skim—they quickly read only what stands out to them. We call this type of [...]
