Testing is the backbone of direct response marketing. Always test. Test your subject line, copy and your graphics. There are hundreds of variables you can test that could help you boost your response. I recently did a campaign for a [...]
When it comes to email marketing, here’s my golden rule: If at first you don’t succeed…test, test again. Let’s go back a few years to a test that can give us guidance today. Just after the federal government announced a [...]
I recently did a subject line test for a client. Their target market: the investor. Which subject line do you think produced the most response and click throughs? Version A: This Chart Says It All Version B: 5 Surprising Stock [...]
Using time-sensitive subject lines is a go-to tactic for online retailers. But the formula for success may not be as simple as you think. Take a look at this subject line test: Subject line A: Last chance to order for [...]
