testing

Testing Corner: Graphics-Driven vs. Copy-Driven Magalog Cover

Marketers can and should test every individual campaign to see where they can improve customer response and learn important information for the future. By testing only one variable (such as teaser copy, price, offer or format), you can see what [...]

By cdmginc|2018-12-13T13:11:50-06:00December 13, 2018|Blog, Latest Direct Mail, Test Results|

Testing Corner: Testing Variables is Key to Your Marketing Success

Testing is the cornerstone of direct response marketing. Variables in any campaign must always be tested—that’s why direct response marketing is called “Accountable Advertising” or “Scientific Advertising.” You can test headlines, components, email subject lines, different websites for banner ads, [...]

By cdmginc|2017-11-01T11:59:14-06:00November 1, 2017|New Strategies and Tactics, Successful Marketing Campaigns|

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