28% Increase in Sales: Turning Your Website into a Powerhouse

28% Increase in Sales: Turning Your Website into a Powerhouse

You may be like many marketers who come to me with websites that produce disappointing results…have a confusing checkout process, depressing sales…or, worst of all, are static antimarketing sites that do nothing to encourage sales.

Let me tell you how one entrepreneur became a well-oiled ecommerce powerhouse.

Dorothy Pryor Rose, president and chief baker at Mommie Helen’s Bakery, was about to get the opportunity of a lifetime. Oprah Winfrey’s O Magazine was ready to release a glowing review of her pie shop.

The only problem was, her website was static, lacking information and had a weak online-ordering process.

I talked to Dorothy and gave her a road map to success. She liked it.

Dorothy turned to my team of experts at Creative Direct Marketing Group, Inc. We built her a 6-step game plan:


Step #1:

Identify and articulate the Unique Selling Proposition (USP).mommies helens pies


Step #2:

Tell Mommie Helen’s story in a compelling way.


Step #3:

Use powerful images of her unique product.


Step #4:

Create direct response copy to capture reader interest and prompt orders.


Step #5:

Revise the site’s order-taking and shipping capabilities to handle the surge of new customers from Oprah’s national press announcement.


Step #6:

Grab customer data and current analytics to see what’s already working and build a database for future sales.


Here is how we took these 6 steps and created a money machine.Tommie Helens

First, Mommie Helen’s Bakery took on a personality: CDMG created a short, photographic story explaining how Mommie Helen’s began…from homemade pies at hometown gatherings to word-of-mouth business to a fully operating bakery.

The copy strategy included a personalized letter from Dorothy to the prospect, explaining her bakery’s benefits and how her pies stand out from factory-produced pies.

Then, CDMG added other critical direct response elements, from a 100% money-back guarantee to an email capture feature to a streamlined shopping cart.

And of course, CDMG secured rights to use the cover of O Magazine on the landing page.

With limited navigation and advanced search engine optimization, Dorothy’s site was open for business.

And the strategy worked. Mommie Helen’s Bakery gained an unbelievable 250% in total sales.


If you think you should be getting more out of your e-commerce site’s performance, call me at (310) 212-5727 or email Caleb at caleb@cdmginc.com for a FREE web critique. You’ll learn what’s working and what could be done to improve your response…maybe as much as 250% or more.

Here are the rest of this week’s articles:

  1. Warning! Lessons From The #MeToo Movement
  2. Three Copy Formulas to Help Your Sales Soar
  3. Double Your Response With This Direct Mail Strategy

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