We recently did a test for a client that verifies what direct mailers know: don’t use online generated names for a direct mail campaign. Instead, use direct mail generated names. In this A/B test, direct mail generated names produced 66% higher response than online names.
Need help in selecting the best direct mail names? We know how to do it.
 
Call me at 310.212.5727 or at craig@cdmginc.com

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