Here is a little known way to increase your direct mail response. For years I’ve boosted response by putting yellow post-it notes on the outer envelope of my clients’ direct mail campaigns. In those tests, we saw a 12% to 28% increase in response.
The post-it note was effective for both consumer and business-to-business mailings. However, this direct marketing technique was most effective with business-to-business.
If you need help with direct mail, contact me at or call me at 310-212-5727.