Amazon dominates the world of online retailing.
A study shows that 44% of online shoppers go directly to Amazon to search for a product, bypassing all other online retailers and search engines.
34% will use search engines – like Google, Bing and Yahoo – to search for a product and see which retailers come up.
For almost half of the country, Amazon is the go-to website for online shopping.
How has Amazon achieved this dominance? In part, because Amazon has focused so much on its advanced algorithmic recommendation capabilities.
75% of online shoppers feel that no other retailer can personalize recommendations better than Amazon. comes in second place – at a distant 9% – and eBay third – at 8%.