Consumers tend to pay more attention to your product or service when you offer them a discount or a “special” offer.
However, how much more of a response do you think you would have if you attached a timeline to your discount or special offer?
A test was conducted to show how consumers responded when given two limited-time offers to react to a discount.
Test: A $100 savings was offered to those who registered and paid before the May 30^th and June 15^th cut-off dates. The promotion was advertised toward the bottom of the website’s offer page and within the sign-up box. An email was sent promoting the offer on the morning of the day each offer expired.
Result: In the first test—From May 8^th to May 28^th—there were 33 sales at 1.57 sales per day. And from May 29^th to May 31^st there were 37 sales with 12.33 sales per day. In the second test—from June 1^st to June 12^th—there were 9 sales at .75 a day. And from June 13^th to June 15^th there were 27 sales with 9 sales a day.
Sales increased by an average 992.68% during the three days before each deadline.
This proves a sales letter specifically reminding people that they “are going to miss out if they don’t react immediately” plays such an important role in a campaign with a sales deadline.
How have sales deadlines worked for you? I want to know. Call me at (310) 212-5727 or email me at [email protected].