In 2017, the average online shopping cart abandonment rate was 69%.
61% of these shoppers abandon their carts because of extra costs—shipping, taxes, etc.
35% abandon their carts because the website asks them to create an account.
27% of shoppers abandon their carts because the checkout process is too long and complicated.
Free shipping helps decrease shopping cart abandonment. But what else should you do?
 
See my video update below – “Shopping cart blunders.” It’s 1 minute and 45 seconds.

If you would like to talk about updating your shopping cart strategy to supercharge your response, give me a call at (310) 212-5727 or email Caleb at [email protected].
 
Here are the rest of this week’s articles: