One of the keys to successful marketing is to stay one step ahead.

And in 2019, you’ll want to stay one step ahead of the trends and forecasts that will change the way you market your products and services…. creating powerful new opportunities for profits and growth.

These are the trends that will help you dramatically increase sales for your product or service, and avoid costly blunders.

Direct response rules apply to all of these new opportunities, whether online, in print or even on television. Direct response advertising and marketing takes a conversational tone, highlighting the benefits of a product or service to the prospect (“you”). It always generates a higher response.

Here are 37 surprising trends and forecasts for 2019 – everything you’ll want to know to generate more leads – and profits – this year.

  1. Integrated, multichannel marketing to the same targeted audience will become “industry standard” in 2019.

2019 will be the year when marketers discover that the only sure way to accountably and effectively market a product or service is integrated, multichannel marketing.

This powerful marketing and advertising approach sends a single, powerful offer to the same names across the following platforms:

  • Direct mail
  • Email
  • Facebook ads
  • Banner ads
  • Native ads
  • Amazon ads
  • Pre-roll videos
  • And more…

….all to the same names!

When combined with advanced data modeling, integrated, multichannel marketing becomes a powerful marketing force that can help you generate responsive new leads and customers.

 

Conversion rates are significantly higher, and time and money are saved on marketing to non-prospects.

Multichannel, integrated marketing relies on sending prospects to one landing page dedicated to the offer that also includes video and advanced retargeting. The strategy itself is built upon data modeling and optimized data.

Action items: Our creative team at my ad agency, CDMG, has perfected this incredible profit-boosting strategy now for over four years. Implement multichannel marketing now to dramatically increase your leads and sales. Give me a call at (310)212-5757 or email Caleb at [email protected] to discuss your integrated marketing strategy or to ask for our free case studies.

  1. Advanced data modeling will see more explosive growth in 2019.

Advanced data modeling uses thousands of transactional data points to create the “perfect prospect” for your product or service. This transformative targeting strategy can help you reach potential buyers who will become loyal customers with greater lifetime value.

This advanced data modeling creates a “look-a-like” audience on steroids – helping direct mail universes to expand and response rates to dramatically increase. And, we use these audiences for better online targeting.

As data modeling becomes more sophisticated and highly targeted in 2019, watch this strategy generate even higher response.

Action items: Use advanced data modeling in your own marketing and advertising to create your own “perfect prospects.” To learn more, contact my company Infomat at (310)212-5944.

  1. Video will continue to dominate as a digital marketing force in 2019.

Video – when displayed on your landing, digital ads, in pre-roll video, on Facebook and more – will continue to become one of your most powerful response boosters in the coming year.

Why?

– Video is shareable. 70% of consumers have shared a brand’s video.

– Video improves conversion. 72% of marketers say video has improved their conversion response rate.

– Video adds credibility. 52% of consumers say that watching a video makes them more confident in buying a product.

– Video increases response for emails, banner ads and Facebook ads.

– Video allows you to use a custom list on YouTube. You can use a multichannel, integrated campaign to your targeted audience.

– Video gives you better Facebook reach.

– And more…

In 2019, expect video to become even more critical as a cornerstone of a multichannel, integrated marketing campaign.

Action items: I’ve created over 300 videos, including 13 infomercials. If you’d like to create a powerful video that boosts response and generates new leads for your next marketing campaign, give me a call at (310)212-5727 or email Caleb at [email protected].

  1. Pre-roll videos are key to your targeted marketing strategy.

Pre-roll videos are short commercials that play before videos you might watch on YouTube or cable TV video They can be run on a number of platforms.

In 2019, pre-rolls will be a powerful part of your targeted marketing strategy. They can be targeted to a specific audience of prospects. You can use a custom list or look-a-like audience to target your pre-roll video, and choose specific channels to run it on.

Pre-rolls typically run about 30 seconds, but are often 60, 90, 120 seconds and more. Incidentally, YouTube will only charge you if the viewer finishes watching the video on one of their options.

Action items: Give me a call at (310) 212-5727, or email Caleb at [email protected] to discuss your pre-roll strategy today.

  1. The integration of direct mail and video—the videolog—will become a prospecting and conversion series testing standard in 2019.

The videolog is the revolutionary merger of video with direct mail, combining two marketing powerhouses for a supercharged response rate.

A videolog direct mail package combines an envelope mailing, a one-page cover letter…and a powerful four-page brochure that plays a video when operated. It can be 3 minutes or 30 minutes.

The videolog is expensive, but we anticipate prices will drop in 2019. Test it now, knowing that prices will fall.

Action items: See videolog briefing here to watch a videolog in action.

  1. Amazon advertising will become your surprise response-booster in 2019.

Amazon advertising is becoming a revolutionary marketing machine, allowing all marketers to use advanced transactional data from hundreds of millions of customers and their gigantic transactional database.

I’m using its power now for clients who don’t have a product to sell on Amazon. And it’s amazing for those who do have products on Amazon.

Almost overnight, Amazon became the #3 advertising revenue platform, behind Google and Facebook. They will become #1, maybe in 2019.

Amazon uses its powerful transactional data to serve ads to highly targeted prospects. You can upload your custom list to Amazon or build look-a-like audiences built on transactional data, and create targeted segments based on different factors, such as lifestyle, demographics and product search history.

Action items: Don’t miss out on this powerful marketing tool in 2019. For a list of “12 Little-Known Keys to Powerfully Boost Response and Profits on Amazon” click here.

  1. Direct mail isn’t dead.

Direct mail is far from being dead.

In fact, it still generates a higher response than any other kind of marketing medium.

There’s been a powerful resurgence of direct mail over the past few years, due to better targeting and advances in advanced data modeling. In 2019, expect that resurgence to multiply, as marketers use targeting and innovative direct mail formats to their advantage.

Action items: In 2019, use an integrated campaign with direct mail as the foundation. Direct mail can be highly targeted, and will also give you the ability to powerfully retarget and remarket. See my video brief “Direct Mail Breakthrough Tips in an Online World.” 

  1. Direct mail remarketing will be one of your most powerful strategies in increasing response.

For most of my clients, I do a powerful direct mail remarketing campaign.

What is “direct mail remarketing”?

It’s when you send a direct mail piece to visitors to your website or landing page.

That’s right.

Today, we can identify the postal addresses of many of your online visitors.

Sending a full direct mail piece after they visit – after they are already hot prospects – is powerful.

Action items: Do this now! You must test this powerful strategy in 2019.

  1. Informed delivery will transform your direct mail marketing.

Informed delivery is where the USPS digitally images the outside of your mail pieces and emails them to recipients before they arrive in their mailboxes.

It’s a free service. And it’s popular. More than 13 million people have signed up. In fact, a USPS survey found that nine out of 10 people who signed up for the service checked their Informed Delivery notifications every day.

There are two aspects to this:

1) Design your address area so that it can be easily seen by prospects and create a desire for the prospect to read their mail piece.

2) Run a “banner ad” under your image.

Action items: To take full advantage of this great new service offered by the USPS, make sure to use powerful teaser copy on your front envelope. That way, prospects receiving your mail will be more likely to open your mail piece when it arrives.

Click here to sign up for Informed Delivery.

Let us help you make this work right. And for 2019, a huge bonus: The post office is giving a huge 2% discount. Call us at (310)212-5727.

  1. Value-added informational marketing will set you apart from the competition in 2019.

Consumers have more options than ever…meaning they have more opportunities than ever to turn down or ignore your marketing efforts.

In 2019, focus on offering your prospects something of value – a free informational piece or free content that they will find useful.

Value-added marketing dramatically changes the tone of your marketing approach. It says you’re there to give, not take. And, it positions you as an authority to help prospects with your specific product or service.

Action items: Call us at (310)212-5757 and ask about how our V.I.V.A. (Valuable Information, Value Added) strategy could help your business succeed. To learn about our V.I.V.A. system – Valuable Information, Value Added – click here.

  1. Native ads will boom in popularity.

Native ads refer to advertorial content mixed in with non-advertorial content. For example, native ads may appear as advertisements for a natural health product that appear on a blog, or ads for a financial service that appear on Yahoo finance.

In 2019, expect this trend to increase, as prospects are looking for content that’s credible, informational and organic.

Action items: I’d love to talk to you about how you can create native ads that capture new leads and increase conversion. Give me a call at (310)212-5727 or email Caleb at [email protected].

  1. Peer-to-peer marketing will be an indispensable direct marketing tool for you in the coming year.

Some of the most effective advertising occurs when a prospect passes your message on to a friend. Facebook and other social media sites easily allow consumers to be your advocate and give you more credibility.

Take advantage of these opportunities through informational videos, content and new technologies like Periscope and Facebook Live. Your prospect can take your message and pass it on to a friend.

A good point to remember: Prospects are ten times more likely to purchase a product if a friend recommends it.

Action items: Make sure your site has “share buttons” on all of your pages and emails. You’ll quickly spread the word about your product and you’ll get a built-in “testimonial” to boot.

  1. Email must be personalized to your prospects, relevant and informational…or expect it to be deleted.

If you think ISPs and filter technologies have been making the email marketer’s life difficult, get ready. Email filtering is only going to become more restrictive. And, with prospects receiving 100+ emails per day, you need to craft emails that will bypass filters and get opened.

Your success is largely dependent on your copy. If your copy isn’t informational direct response copy, your prospects will unsubscribe and delete, never to return. However, if your prospects receive value-added information with your message – information they want and need – they will keep reading.

Emails should also be personalized – including content that’s directly relevant to prospects. We send targeted emails to different segments depending on their past activity – for example, prospects receive a specific, tailored email if they have received the direct mail piece or visited the landing page.

Lastly, your subject line is critical to your success, so test different lines to see what works best. And remember, plaintext email wins over HTML, image-based email. Video wins over no video.

Action items: Call me to learn how you can create targeted email campaigns that get opened and get a response – (310)212-5727.

  1. Renting your postal mail and email database list could become a surprising (and lucrative) income stream for you in 2019.

Niche advertising is more popular (and successful) than ever. Your postal mail and email lists will be in big demand by direct marketers looking for specific niches.

You always have approval of the pieces that are sent out, and the rental is for a one-time use. Putting your lists to work will be an unbeatable way to bring in revenue in 2019. I just wrote a check for over $100,000 for one client’s monthly rental.

And, I just signed up a major money management firm wanting this ancillary income.

Action items: Take a look at your email and postal mail lists of actives and prospects. Then call me at InfoMat at (310) 212-5944. Your lists could add tens of thousands of dollars to your bottom line.

  1. Direct response copy will be the line between success and failure as competition, skepticism and alternative choices create sales pressure.

The average person sees 1,600 ads to a whopping 3,000 ads every single day (think about how many emails you delete per day or banner ads you see). People have become instinctively trained to weed out unwanted messages. Will your message get through? Or will it be tuned out?

Direct response copy makes the difference between hitting the bullseye and missing the mark. Focus your messages with a clear USP (Unique Selling Proposition) and benefit-based, “you”-directed copy. Tell your prospects how you’re going to make their lives better. If they’re swept up in effective direct response copy, your sales will soar…even in the face of stiff competition.

Action items: Review your current online and hard copy materials. Make sure you’re using solid direct response copy, not anti-marketing copy written by traditional image copywriters, editors and techies.

Subscribe to Direct Marketing Update for a “Direct Response Copy Tip of the Week.” Click here to subscribe if you don’t already.

  1. In 2019, you’ll want a spokesperson to give your brand authenticity and credibility.

Your prospects are looking for a personality to connect with and give your brand authenticity and credibility.

A spokesperson featured in your video, on your landing page, in your direct mail piece and more can significantly increase your response.

Consider using the company president or an expert in your field (such as a financial writer or CPA if you sell a financial product or service) as your spokesperson…and you could see a massive boost in response in 2019.

Action items: Let’s talk about how you can use a spokesperson to set your company apart in 2019. Give me a call at (310)212-5727 or email Caleb at [email protected].

  1. New payment systems are on the rise.

New payment systems like Apple pay are on the rise, as many consumers – especially the millennial generation and Gen Z — don’t even carry wallets.

Action items: Look out for the development of new payment systems and make sure your system is optimized for new forms of payment.

  1. Explosion in mobile shopping.

As online shopping continues to explode in popularity, mobile shoppers will dominate the trend in 2019.

In 2018, more than half of all online shopping was performed on a smartphone. Over the last three years, dollars spent on mobile shopping have increased over 27%.

And, as more and more people become smartphone users – and marketers optimize their landing pages and ads for mobile – 2019 will only see an upswing in this trend.

We use what I call MTM – mobile tease marketing. Your website/landing page must tease a mobile reader to keep reading.

Never just connect a mobile user to a desktop version of your site.

Incidentally, Google is demanding mobile optimization.

Action items: Make sure that all of your marketing materials are mobile-optimized for 2019…and use the MTM system. Call me at (310)212-5727 to learn how you can use this powerful strategy in 2019.

  1. 19. Geotargeting will be a game-changer for mobile marketing in 2019.

Geotargeting is a radical new marketing strategy that allows you to strategically target prospects based on their physical location. It could totally change the game for digital marketing in the coming year, as it allows marketers to be more laser-sharp and strategic than ever.

For example, if you sell a health food product, you could target prospects while they are shopping in a Whole Foods. Or, you can target visitors based on their past locations. For example, if they have shopped at a Whole Foods in the past, you may also want to target them with your offer for a health food product.

Action item: I’m using geotargeting right now and getting amazing results. Give me a call at (310) 212-5727 if you’d like to implement this revolutionary new tactic in your marketing strategy.

  1. The classic internet homepage is officially obsolete – smart marketers will recognize this reality.

Smart marketers in 2019 will realize that the one-size-fits-all homepage is a sales depressor. The smart trend now is a move toward microsites and landing pages.

Microsites and landing pages are individual pages geared toward specific products and have definite goals. For example, one page may seek to capture emails for further contact with the prospect, another may focus on showcasing a particular product.

Studies show homepages are stagnant billboards, whereas landing pages have measurable goals and direct your prospect to act. Homepages are navigational nightmares, actually losing leads, sales and profits. Put simply: Homepages are anti-marketing; landing pages are direct marketing.

Action items: Make sure your landing page or microsite has its own URL. Also, it should have no navigation options. It should direct the prospect where you want him or her to go and what action to take.

Take advantage of the possibilities with microsites. If your company sells many products, each site can have tailored direct response copy that maximizes your SEO or ad words.

To see my video briefing on homepages v. landing pages, click here.

  1. Optimizing your shopping cart to avoid losing sales is more important than ever.

Is your shopping cart another opportunity to make the sale? Or is it a graveyard of lost sales?

Shopping cart abandonment rates are shockingly high — 69%, based on 200 eCommerce sites.

In 2019, the smart marketer will use the following two strategies to raise response and avoid shopping cart abandonment…

First, a seamless process of ordering. Every additional click through the check-out process is one more chance for your prospect to get cold feet. Credit card information is saved after the first purchase, so on subsequent visits, one simple click will allow a prospect to order the item. No shopping cart…just a completed sale in an instant.

The second strategy is copy and graphic reinforcement. Most shopping carts are real yawners: blank forms that give your prospect every opportunity to walk away from the sale. Make certain there are graphics, testimonials and direct response copy throughout your shopping cart to guide your prospects… heighten their shopping experience… and ensure your sale.

And for anyone who abandons the shopping cart: Smart remarketing banner ads of the product they wanted will follow your prospects to other websites. And, they will receive retargeting emails.

Action items: Review your shopping cart. If it takes you more than three clicks to make a purchase or it lacks effective direct response copy, call me at (310)212-5727. I can help you fix it to double or triple your current response.

You can see my video brief “Shopping Cart Blunders” here.

  1. Texting will become an even more powerful tool to directly reach prospects and raise response.

In 2019, smart marketers will use text message campaigns to reach prospects and leads with their offer.

As a part of an integrated campaign, texting is a strategic way to drive prospects back to a landing page and make a sale.

And 35% of all direct response TV now offer text-ordering options.

Action items: Give me a call at (310)212-5727 or email Caleb to talk about how we can integrate texting into your marketing efforts.

  1. “Chatbots” could transform your digital marketing strategy in 2019.

In 2019, watch for the rise of “chatbots” – a digital marketing strategy that allows you to engage prospects in a real-time conversation via your landing page or Facebook messenger.

Chatbots are amazing for building relationship with prospects, leads and customers…and offer incredible customer service.

Action item: Give me a call to learn about how you can use chatbots in your multichannel, integrated marketing campaign to supercharge your response – (310)212-5727

  1. Instagram will continue to rise in popularity as a digital marketing powerhouse – especially with the introduction of “Instagram TV.”

In 2019, expect Instagram to explode as a marketing tool, especially to reach prospects aged 25–34.

The introduction of “Instagram TV” has revolutionized the way marketers can use this platform, allowing users or brands to post “commercials” (videos of up to one hour in length) to reach prospects and get a response.

Action item: Do you have a video strategy? Call me at (310)212-5727 to talk about how you can create powerful, response-boosting video on Instagram. And, take a look at my article on “21 Critical Video Marketing Rules: How You Can Increase Your Response and Profitability.”

  1. Facebook will become a more powerful advertising platform than ever to reach seniors.

Seniors are quickly becoming Facebook’s most active users.

You can easily target the mature market on Facebook by using look-a-like audiences, custom lists and more. Then, you can serve this valuable audience ads and video to boost response and bring in new leads.

Action item: Are you maximizing your Facebook advertising strategy?? Give me a call at (310)212-5727 to talk about how we can supercharge your Facebook marketing with the latest tools, strategies and tactics.

  1. Infomercials aren’t dead – In fact, they might be your “secret weapon” to reaching America’s best consumers.

TV viewership is dramatically changing…but it remains a powerful marketing strategy, especially for senior audiences.

The older generation still watches cable TV more than ever. 70% of people between 50-64 watch cable TV, and 84% of people over the age of 65 watch cable TV.

In 2019, don’t overlook the power of infomercials to reach this valuable audience of consumers.

Action items: I’ve created more than 300 videos, including 13 infomercials. Give me a call at (310)22-5727 or email Caleb at [email protected] to discuss your TV marketing strategy.

  1. In 2019, you’ll want to position your product or service to reach maturing baby boomers and generation Xers.

As the Baby Boomers are in retirement (or almost) and Generation X begins reaching their 50’s, smart direct marketers are adjusting their marketing and product mix strategies to take advantage of these new opportunities.

70% of disposable income in the U.S. is controlled by Baby Boomers. And over the next 20 years, the same generation will inherit $15 trillion.

The needs of both groups are now changing as they age. Baby Boomers care about investing issues, health matters and vacation packages.

Generation X has their eye on college, downsizing mortgages and long-term financial planning.

Businesses impacted by these changes must shift their marketing strategies and find the most effective ways to reach these prospects. For example: Baby Boomers love premiums. Generation X loves discounts.

Action items: Take a close look at your product mix. Are you correctly gearing your products for changing demographics? Some of your products may need to be adapted to meet the new psychographic needs of Boomers or Generation X. For example, Jaguar was forced to not only change their marketing strategy, but even the look of their cars to avoid being labeled “stodgy.”

See my article on marketing to seniors for more information. Click here.

Call me at (310)212-5727 to talk about how you can reach this valuable audience.

  1. In 2019, the Trump Administration will continue to dramatically reverse the stifling regulatory environment, excessively imposed by the dogmatic Obama administration.

From 2008–16, President Obama issued thousands of executive orders bypassing Congress…and hurting small businesses and job growth. Now President Trump has started to repeal these overtly bureaucratic rules.

Expect more economic growth under Trump in 2019. Economists decried the historically low economic growth rate of 2% from 2008 to 2016 instead of 6–8%.

Despite the House takeover by pro-regulation Democrats, Trump can deregulate without their permission.

Action items: Watch and see major regulatory commissions like the FDA, FCC and the SEC reverse course, which have expanded their power under the Obama Administration.

The “Deep State” bureaucrats will continue to wage war on legitimate businesses. My new book, The Deep State: 15 Surprising Dangers You Should Know, explains this in further detail and exposes the shocking reality behind the Deep State. Click here to get a personally autographed copy at 20% off.

Become current on the new government regulations that affect your industry. Every marketer has areas open to scrutiny. And all marketers should watch for movement in privacy legislation, particularly postal mailing list opt-ins in upcoming budget and tax changes.

  1. The Postal Service continues to sink into debt…hike up rates…and seek a $65 billion bailout.

The USPS is an archaic, bureaucratic agency resistant to change. And it continues to collect billions in debt every year…in fact, it’s lost $65.1 billion in the past 10 years.

In 2019, postal rates are increasing – including rate hikes of 10% on first class mail, 5.9% on Priority Mail and 6.2% on Priority Mail International. This rate increase will hurt businesses, killing jobs and commerce. The hike is scheduled to start on January 27th.

Trump has an historic opportunity to make changes, privatize key functions of the postal service, hire staffers and workers who understand business and fight against this new price hike.

Action items: Do your testing and marginal mailing before the price increases even more, and support congressional efforts to repeal the private express statute that prohibits postal competition.

  1. Liberals in Congress will try to halt the tax deduction of advertising spending.

There are plans afoot by liberals in Congress to remove the tax deductions for advertising.

Their argument is twofold: First, the government can make more money. The last time this issue was raised, administrative officials claimed the government could raise between $10 billion and $34 billion if ad expenditure deductions were done away with.

Second, the business world would replace the money for advertising with money earmarked for research and other more “socially acceptable” capital expenditures.

Expect “antibusiness” advocates to bring up this bill again as a new Congress begins.

Action items: Keep your eyes and ears open for any potential legislative action on this front. Write your senators and representatives and express your opposition to this type of antibusiness legislation.

  1. The government market will continue to be a major sales avenue.

Business-to-business marketers should remember that the government is a great prospect. No matter how the national economy fluctuates, the government market will always need goods and services.

Also, bureaucracies at the federal, state, county, township and municipality levels are on the rise. And as they grow, they have more buying influence.

Action items: Check out this avenue for expanded sales opportunities.

  1. Newsalogs will continue to bring in huge response in 2019.

I innovated the newsalog in 2014.

Newsalogs look like a newspaper and feel like a newspaper, but they are actually direct mail pieces.

It’s “retromarketing” at its best.

Newspapers may be in decline, but in direct marketing, they are making a comeback. With the right direct response copy, they bring in huge response.

Action items: If you would like to create a newsalog for your next direct mail campaign, give me a call at (310)212-5727 or email Caleb at [email protected].

Click here to watch my 2-minute video briefing on newsalogs.

And, you can read more about newsalogs in my article, “Response Rate Skyrockets, Thanks to Retromarketing.”

  1. Magalogs will boom as a profitable marketing tool.

In the early 1990’s, I innovated the “magalog” for my clients.

And magalogs have proven to be extremely effective for new product launches, or for producing breakthroughs in response rates for mature products or services. In consumer marketing and business-to-business marketing they generally outperform envelope mailings.

Postal mail continues to be the number one avenue for most aggressive marketers to reach prospects. It often generates a lower cost per lead and cost per sale — plus, it generates higher growth response and numbers. In an age of skepticism and sound bites, magalogs are an unbeatable, in-depth way to reach prospects.

Magalogs are 4-color sales pieces that resemble traditional magazines. They are infomercials in print. Typically 16–24 pages long, they feature one central article with several supporting sidebar articles. With great direct response copy, your prospects will be drawn into the article, and you get an excellent opportunity to make a full pitch for your product or service.

Action items: To learn more about magalogs, click here.

Or, watch my video briefing on magalogs here.

  1. Bookalogs will rise in popularity as a valuable marketing strategy.

In 2019, expect bookalogs to gain momentum as a powerful marketing tool that adds credibility, intrigue and authority.

A bookalog is similar to a real hard-copy or e-book. Bookalogs can come in soft- or hard-cover and typically run about 100–150 pages long. This type of direct response sales piece has been used for both business-to-business and consumer marketing – including fundraising.

A bookalog looks like a book, feels like a book—but it’s really a sales piece. It powerfully positions you as an authority in your field, and sets you apart from the competition.

Action items: Call me at (310)212-5727 or email me at [email protected] and I’ll tell you how I can create a bookalog for you in 12 weeks. Be an expert author!

Read my article on bookalogs here – “Double Your Response with this Direct Mail Strategy.”

Or, you can watch my video briefing on bookalogs. Click here.

  1. Subscription services will continue to boom.

In 2019, expect the subscription service market to expand even larger. More and more consumers are looking for the convenience and personalization that subscription services offer.

In a competitive market, subscription marketers must know specific strategies and tactics to expanding their subscriber base and keeping old subscribers. For example, they must know how to target their “perfect prospects,” generate new subscribers from their own database and craft an irresistible offer.

Action items: If you’re a subscription marketer, call me at (310)212-5727. I’d love to share specific insights and strategies I’ve used to help clients massively grow their subscriber bases. Check out this article for more valuable information.

  1. Megatrend: An explosion in international marketing opportunities in 2019.

As emerging nations grow, their businesses grow. Limit your marketing prospects to stateside sales and you miss out on massive profit opportunities.

There are three global keys to consider here:

First, there will be an explosion in international direct mail. International mailing lists are more defined and targeted than they used to be. Mailing costs are higher internationally, but so are response rates. Multiple times I’ve done international campaigns, including Germany and Canada.

Second, international buyers are more loyal than U.S. buyers. Once you have them, it’s easier to keep them as customers. Testimonials from international buyers are a great way to establish trust in your company and product.

Third, online marketing has created a surefire way to reach international prospects. Remember: The world still sees American goods and services as the gold standard. Email, banner and Facebook ads, retargeting and more open huge opportunities.

Action items: English is understood in much of the world, but make sure your copy and shopping care are applicable to both domestic and international prospects.

Make sure your shopping cart is geared to accept U.S. funds. The dollar is a currency used all over the world. Your email and websites should have your international prospects in mind.

  1. Greater opportunities for raising capital directly from investors under the JOBS Act.

Equity crowdfunding continues to raise more money every year as businesses harness the powerful opportunity provided by the JOBS Act to market their investment opportunities to investors.

If you’re raising capital for your business or company, you must know how to market, and how to market smart. The first key is to market to investors the right way. The second key is to use a multichannel, integrated campaign to target and re-target investors with your powerful offer.

Action items: Check out my book, 23 Equity Crowdfunding Secrets to Raising Capital – packed with under-the-radar insights you won’t find anywhere else on how to create a powerful campaign to raise massive amounts of capital for your business. Click here to get a personally autographed copy for 20% off.

 

2019 will be a significant year for marketing. If you want to drive up big response and turn up huge profits, make sure to keep an eye out for these trends!

If you have an organization or business and you would like Craig to speak or teach a 1,2 or 3-day marketing bootcamp like we’ve done for Quickbooks, give us a call at (310)212-5727.

If you’d like to hire our team at CDMG to help you significantly boost response and increase response in 2019, let’s talk. Give me a call at (310)212-5727 or email Caleb at [email protected].