Let me share a powerful way to enlarge your universe of quality prospects … and increase your response.
The Transactional Data Matrix (TDM) is the latest, most advanced method to create powerful look-a-like audiences and to maximize response with custom lists.
In the past, most look-a-like audiences and even custom lists created on Facebook, Google, Bing, LinkedIn, YouTube and other platforms have been built upon people’s viewing or clicking history and habits.
That kind of strategy will give you a mediocre look-a-like audience, and a mediocre custom list.
You won’t get the response you’re looking for.
However, transactional data will give you dramatically different results.
With a transactional data matrix (TDM), the basis of your look-a-like audience is built upon what people have actually purchased – not on what they’re thinking about, or what they like, or their future intention to buy.
Using a matrix of transactional data is the latest, most advanced way to supercharge response and increase the size of your prospect universe.
Transactional data is stored by about 12 large data companies and Amazon. These companies use a matrix of powerful transactional data that produces your “perfect prospect” – again and again.
This method far surpasses any other strategy you can use to create an audience that is most likely to respond to your offer.
Our data experts involved with Creative Direct Marketing Group are pioneers in this field, that will use a transactional data matrix (TDM) that will work best to maximize sales for your offer.
If you’d like to talk to me about how you can use the transactional data matrix (TDM) to target your “perfect prospects” give me a call at (310)212-5727 or email Caleb at firstname.lastname@example.org.
Here are the rest of this week’s articles: