Getting a low cost-per-lead is a good indication that your Facebook ads are performing well.

For every marketing campaign I run, I test Facebook ads with different images and copy, to see what will work the best for my clients.

You might try to guess what will get the best response….but only the marketplace really knows.

In the following test, I ran two ads for an investment newsletter, to see which ad would get the lower cost-per-lead.

Ad A

low cost-per-lead

Ad B

low cost-per-lead


So, which ad performed better?

Ad A cost $12.91 per lead, and Ad B cost $16.66 per lead.

Ad A, featuring a “cancer doctor,” got significantly better results on Facebook.

Try changing up the copy and images you use on Facebook ad to see what will get you a better ROI.

If you’d like to talk to me about creating and testing powerful Facebook ads that get an incredible response, give me a call at (310)212-5727, or email Caleb at

Here are the rest of this week’s articles: