Email marketing is often seen as old-fashioned. This is especially true considering spam and email behavioral habits. Your prospects inboxes are filled with unread emails… if they get through.

But marketers still use email – because it works.

Here are 3 hidden email marketing truths:

#1: Email Having a High ROI

If you imaged an ideal digital marketing campaign, what would be included in it?

Probably social media being one of the first things that come to mind. So, you create a Twitter, Instagram, LinkedIn, and Facebook campaign.

Twitter helps build leads and sales with either witty or important information for tweets… and adversity.

Instagram can also build your brand and generate leads which converts well.

And Facebook marketing done right can be great – especially with your leads: a whopping 9% and up to 15% conversion with retargeting. Facebook takes the social media lead on ROI. Companies that successfully achieve 9% conversion rates are achieving as much as a 250% ROI. That’s a great number for such an accessible tool, but email costs you nothing which makes it even better.

Email brings in a cool 120% median, but it averages for some around 4,000% ROI.

In summary, for every $1 you spend, you’re making $40.

Email beats Facebook’s ROI and its free sticker price to your clients and prospects makes it great for small and large businesses.

#2: Building an Audience

Email is also the most natural way to build organic traffic. Getting new customers “cold” is always a challenge.

However, prospects subscribe to an email list, whether it be sales alerts or willingly giving their email to a subscription, free report, portal download, etc. – not cold pitches.

They become familiar with your brand and are continually updated with information about your brand because they asked for it!

A good email list allows you to build an audience of loyal prospects and loyal customers.

#3: Relationship Building for Your Brand

Email naturally builds your credibility.

As you create relationships with the prospects you’re emailing and giving them information tailored for them, you build a reputation as an expert in the minds of those prospects and clients.

This can help unlock the most powerful free advertising in the world: word of mouth.

There’s nothing like describing the quality of your product to others.

Email (which requires actively gifting valuable information to your audience) allows you to build a community where word of mouth buying habits can occur more often. If people like your stories and the information you give them, they are likely to tell their friends who will then look at your emails and production services and opt-in for more information.

Commitment

Add email marketing to your digital portfolio and be intentional about it. If you produce a community of people who socialize around your business, you’ll ingrain yourself in your local and broader communities which gives your company serious staying power.

Email gives you the opportunity to leverage sociability, create relationships, and get your products to the people who want it, now – and generate new leads and sales.

Give us a call at 615-933-4647 or email Craig at [email protected]